Job DescriptionThe Advisory Marketing Senior Associate supports the execution of marketing programs that promote the firm's Advisory practice and help drive awareness, client engagement, and pipeline growth. Working closely with the Advisory Marketing Manager, Advisory Marketing Leader, and broader marketing team, this role assists in implementing campaigns, coordinating marketing assets, and supporting go-to-market initiatives aligned to priority Advisory offerings and sectors.
This role focuses on the day-to-day execution and coordination of integrated marketing activities across all marketing channels including digital, content, events, etc. This position is ideal for a detail-oriented marketer with experience in professional services or B2B environments who thrives in a collaborative, fast-paced organization and can manage multiple projects while supporting larger marketing initiatives.
Key Responsibilities- Support the execution of go-to-market campaigns aligned to priority Advisory offerings under the guidance of the Advisory Marketing Manager
- Assist in coordinating integrated marketing activities across various marketing channels including digital, content, events, and thought leadership
- Support alliance marketing efforts with partners such as Microsoft, Oracle, and other strategic alliances by helping coordinate marketing materials, campaigns, and joint activities
- Assist with marketing integration activities related to acquisitions, including updating marketing assets, coordinating messaging alignment, and supporting campaign integration
- Help develop and prepare Advisory marketing content including insights, case studies, campaign collateral, and digital assets
- Coordinate with internal subject matter experts, business leaders, and marketing teams to gather input and support campaign deliverables
- Work with Audit, Tax, and firmwide marketing teams to support consistent messaging and aligned marketing activities across the firm
- Assist with tracking and compiling campaign performance metrics such as engagement, lead generation, and pipeline contribution
- Maintain campaign calendars, support project timelines, and help ensure marketing initiatives remain on track
- Support ongoing improvements to marketing processes, campaign execution, and team collaboration
- Other duties as assigned
Technical Skills and Qualifications- Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
- 3-5 years of marketing experience with at least 2 years in B2B professional services, preferably in professional services, consulting or advisory environments
- Understanding of various marketing channels and their relevance to achieving strategic business goals
- Strong written and verbal communication skills with ability to create compelling content and presentations
- Excellent project management, critical thinking, and organizational skills with strong attention to detail
- Highly collaborative and able to work within and through teams to achieve stated goals
- Innovative and creative approach to developing work products and solving complex problems
- Commitment to actively learning and adopting best practices from across the team
- Ability to thrive in a high-growth, matrixed organization with shifting priorities.
- Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
- Experience with marketing automation platforms, CRM systems, and digital marketing tools
- Can travel as needed
The base salary range for this position is between $76,000 and $100,000. Placement within the pay range is at Grant Thornton's discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
