Sr. Art Director

Smartly

$80K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in paid social advertising, agency or in-house experience preferred.
  • Portfolio showcasing conceptual thinking and performance-driven digital ads.
  • Proficient with social platforms like Meta, TikTok, and Google.
  • In-depth knowledge of design and video production, strong visual storytelling skills.
  • Experience interfacing with clients to develop creative strategies.
  • Ability to leverage data insights for enhancing creative output.
  • Collaborative mindset, able to work with diverse teams, including tech partners.
  • Curious about SaaS and innovative technologies in creative processes.

Responsibilities

  • Lead the creative process for paid social campaigns from concept through delivery.
  • Partner with clients to shape visual strategies aligned with brand goals.
  • Develop and execute scalable digital advertising campaigns across various platforms.
  • Analyze campaign performance data to refine creative strategies and suggest improvements.
  • Utilize Smartly's technology to create efficient, high-quality content.
  • Collaborate with the Global Creative Director and cross-functional teams to enhance client relationships.
  • Provide feedback to product teams to improve creative tools.
  • Guide best practices in creative execution across emerging digital formats.

Benefits

  • Five weeks paid time off (PTO) plus 11 company paid holidays.
  • Generous healthcare and mental health benefits.
  • 401K with matching and equity grants for each employee.
  • Wellness benefits and learning reimbursement opportunities.
  • Volunteer time off and company donation matching programs.
Full Job Description
As an Art Director on Smartly's Global Creative Service team, you'll combine creative thinking, technology, and data to build paid social campaigns for leading global brands. You'll work directly with clients to shape visual strategies and turn ideas into high-quality, scalable creative, while exploring how AI, automation, and Smartly's technology can make creative work more effective.
What You Will Do
  • Lead the creative development of paid social campaigns, taking ideas from initial concepts through production and delivery.
  • Partner directly with clients to define visual strategies and translate their brand and business goals into effective digital advertising.
  • Create scalable, cross-channel and full-funnel creative campaigns for global advertisers across platforms including Meta, TikTok, Snapchat, Pinterest, Google, and YouTube.
  • Use campaign performance data to understand what is working and turn those insights into creative recommendations and new iterations.
  • Apply Smartly's creative capabilities, including templating, automation, scaling, and AI-powered tools, to produce high-quality creative efficiently.
  • Collaborate with the Global Creative Director and cross-functional partners to demonstrate what is possible with Smartly's creative technology and help grow client relationships.
  • Work with product managers and developers to provide feedback on creative functionality and contribute to the development of tools that support scaled creative production.
  • Advise clients and internal teams on creative best practices across digital media and emerging advertising formats.
What We Are Looking For
  • Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment.
  • A portfolio demonstrating both conceptual thinking and high-quality, performance-focused digital advertising.
  • Strong knowledge of social and digital advertising platforms such as Meta, TikTok, Snapchat, Pinterest, Google, and YouTube, including their formats and placements.
  • Deep understanding of design, video production, and editing, with a strong eye for branding and visual quality.
  • Experience working directly with advertisers or clients, translating business needs into clear creative strategies and concepts.
  • Confidence using data and campaign performance insights to inform creative decisions and improve advertising.
  • Experience collaborating across disciplines, particularly with product managers, developers, strategists, or other technical partners.
  • An understanding of SaaS and scaled creative technology, with curiosity about how AI and automation can improve creative workflows.
What We Offer You
  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more...

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary in USD: 80,000.00 - 120,000.00

Curious what it's like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together

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