Department:Product & Loyalty
Job Description:As a Sr Ancillary Product Strategy Consultant, you'll shape the future of Southwest's revenue-generating products by defining strategy, driving innovation, and leading cross-functional execution across a portfolio that includes bags, boarding products, seats, and other travel offerings such as unaccompanied minors and pets. Serving as the strategic owner of key products, you'll develop long-term roadmaps, identify growth opportunities, and guide initiatives from concept through launch and ongoing optimization. You'll partner closely with Teams across Revenue Management, Finance, Operations, Digital, Marketing, and Customer Experience to align stakeholders, influence decisions, and deliver meaningful results for both Customers and the business. Through data-driven analysis, competitive research, pricing and merchandising strategies, and executive-level storytelling, you'll help shape offerings that strengthen the Customer Experience, drive revenue growth, and support Southwest's long-term commercial strategy.
Additional details
- The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
- U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
Responsibilities:
- Serve as the senior product owner, accountable for the strategic direction, design, performance, and cross-functional execution of a critical subset of ancillary products that generate substantial revenue and enhance the Customer experience.
- Define and drive long-term product strategies independently, ensuring alignment with company priorities and proactively leading key initiatives from conception through execution and measurement.
- Own competitive intelligence efforts by conducting in-depth market research and rigorous benchmarking to assess industry trends, anticipate shifts, and identify white space opportunities across the ancillary portfolio.
- Lead cross-functional planning and decision-making efforts with key stakeholders from Revenue Management, Finance, Operations, Digital, Marketing, and Customer Experience to enable seamless product delivery and performance.
- Translate complex data into compelling business cases and strategic recommendations for product innovation, monetization, and lifecycle management; influence decision-making at the senior leadership level.
- Guide the development of robust forecasting, reporting, and analytical frameworks in collaboration with Finance and Data Science teams to ensure revenue targets are met and exceeded.
- Champion end-to-end go-to-market strategies, including product positioning, pricing, messaging, and launch readiness; ensure commercial success across digital and operational channels.
- Serve as a trusted advisor and lead point of contact for ancillary product strategy across multiple departments, resolving cross-functional challenges and enabling enterprise alignment.
- Drive a test-and-learn approach, proactively identifying and evaluating opportunities for product evolution through experimentation, A/B testing, and performance tracking.
- Represent the Ancillary Products team in strategic forums and senior-level discussions, advocating for product opportunities and alignment with Customer and business needs.
- Mentor junior team members and contribute to team capability-building by sharing expertise, best practices, and thought leadership.
Knowledge, Skills, and Abilities:
- Demonstrated ability to lead complex, cross-functional initiatives independently, with minimal guidance.
- Understanding of airline economics, product strategy, and revenue management principles.
- Advanced analytical and problem-solving capabilities; comfortable synthesizing large datasets into strategic insights.
- Strong executive communication and influencing skills, with a track record of shaping direction across departments and up to senior leadership.
- High proficiency in data visualization and performance management tools (e.g., Tableau, Power BI, Excel, SQL).
- Deep knowledge of product management methodologies, including customer discovery, feature prioritization, and go-to-market strategy.
- Proactive, self-motivated, and resourceful, with a demonstrated ability to operate effectively in fast-paced, ambiguous environments.
- May perform other job duties as directed by Employee's Leaders
Education
- Required: High School Diploma or GED Experience
Experience
- Expert level experience, expansive and far reaching knowledge in:
- Product management, revenue optimization, or strategic business roles
- Conducting market research and competitive analysis
- Project management and cross-functional collaboration
- Data visualization and performance tracking
Licensing/Certification
Physical Abilities
- Ability to perform work duties from [limited space work station/desk/office area for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
- Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information
Pay & Benefits
- Competitive market salary from $138,800 - $154,200 per year* depending on qualifications and experience, with opportunity for future pay increases based on performance and market movement. For eligible leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you'll love
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
- Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents (including pets)
- Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
- Explore more Benefits you'll love: https://careers.southwestair.com/benefits
*Pay amount doesn't guarantee employment for any particular period of time
**401(k) match contributions are subject to the plan's vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to plan's vesting schedule and are made at the discretion of the Company
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