Ovative Group
• $75K — $93K *Qualifications
Responsibilities
Benefits
About the Role
Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroup cant be found anywhere else. We measure andoptimizesearch marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.
TheOvativeGroup Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidatedemonstratesgreat critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helpingOvativecontinue our journey toward measuring andoptimizing tothe true enterprise impact, not solely ecommerce impacts.
Responsibilities of a Paid Search (SEM) Senior Analyst:
Cross-functional strategy & thought leadership:
Act as a subject matter expert for Paid Search strategies by continually evolving Ovatives approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Performance media management & execution:Lead day-to-day management and optimization of client paid search programs including:
Strategy and campaign planning
Campaign tactics and segmentation strategy
Algorithmic and value based optimization
Strategic partner management (Google, Bing, etc.)
Keyword expansion and negative adds
Feed management and optimization
Test ideation, planning, and management
Custom analysis, reporting and insights
Client relationship management:Lead day-to-day management of client paid search programs including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Effectively manage client relationship and establish trust and credibility
Team leadership and employee development:
Foster a culture of open communication and 360-degree feedback
Inspire yourself and others to reach your quarterly, annual, and long-term goals
Requirements:
3+ years of experience working directly on SEM programs
Strong analytical backgrounddemonstratingan ability to understand business problems, analyze trends, drawconclusionsand make actionable recommendations
Proventrack recordof success driving strong positive results within a digital or non-digital business context
Great communicationand client management skills
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start to finish
Understanding of the following:
Performance based, direct response marketing
Retail and e-commerce business
Omni-channel marketing
Forecasting
Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio
Preferred:
Digital agency experience or digital lead on the client-side
Previousexperience in performance marketing, retail, eCommerce, etc.
Bid technology platform experience
Mathematics or economics background or equivalent analytical experience
Shopping campaign management (PLAs/feed management)
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