Lowe’s

Sr Analyst-Digital Engagement

Lowe’s$75K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, marketing, finance, or relevant experience
  • 4+ years of relevant work experience
  • 4+ years of experience in the retail industry
  • Proficiency with Adobe products, especially Adobe Analytics and Workspace
  • Experience collaborating with cross-functional teams

Responsibilities

  • Plan and execute medium to large scope digital events and campaigns to boost customer engagement
  • Track, document, and provide updates on campaign timelines and project status to leadership
  • Gather and communicate digital project priorities with global teams for successful event execution
  • Utilize campaign dashboards and create reports to assess campaign effectiveness
  • Leverage site analytics to translate data into actionable insights for enhancing customer experience
  • Act as a mentor and subject matter expert for junior team members

Benefits

  • Opportunity to work in a dynamic and evolving digital marketing environment
  • Access to cutting-edge data analysis tools and platforms
  • Potential for career progression within a large retail organization
  • Collaborative team culture with cross-functional engagements
  • Mentorship opportunities to facilitate professional growth
Full Job Description
Your Impact

The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly.

Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

What You Will Do
  • Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
  • Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
  • Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
  • Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
  • Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
  • Serve as a mentor and subject matter expert for less experienced team members.

Minimum Qualifications
  • Bachelor's degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 4+ years of relevant experience
  • 4+ years of experience in retail industry
  • Experience with Adobe products (e.g., Adobe Analytics and Workspace)
  • Experience working with cross-functional teams

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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