Specialist, B2B Sales Development

Hickory Farms

$75K — $90K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years in sales or customer-facing roles
  • Strong communication and engagement skills
  • Self-motivated with a competitive mindset
  • Excellent organizational and time management abilities
  • Experience managing multiple tasks in a fast-paced environment

Responsibilities

  • Generate new opportunities through proactive outreach
  • Develop sales pipeline using research and prospecting tools
  • Support closing activities during peak seasons, especially in Q4
  • Collaborate with sales and operations teams to convert opportunities into revenue
  • Maintain accurate tracking of prospects and activities in CRM

Benefits

  • Medical, dental, and vision insurance
  • Employer-paid life insurance
  • Short-term and long-term disability coverage
  • 401(k) retirement plan with company match
  • Flexible/hybrid work schedule
  • Employee assistance program (EAP)
  • Professional development opportunities
  • Paid parental leave
  • Employee discounts and perks
Full Job Description
Position Overview: The B2B Sales Development Specialist is an early-career sales role focused on generating pipeline, developing new business opportunities, and supporting revenue growth during peak selling seasons.

This role combines outbound prospecting, inbound opportunity support, and sales execution, making it ideal for someone looking to build a career in B2B sales.

This position will:
  • Generate new opportunities through proactive outreach
  • Develop sales pipeline through research and prospecting tools
  • Support closing activity during peak selling periods (especially Q4)
  • Partner with sales and operations teams to convert opportunities into revenue

This role is a strong stepping stone into Inside Sales or Account Management roles.

Requirements

Essential Duties and Responsibilities - include but are not limited to the following:

Key Responsibilities:

Pipeline Generation & Outbound Sales
  • Research target accounts and buying contacts using LinkedIn Sales Navigator, CRM data, and internal customer insights
  • Conduct outbound outreach through email, LinkedIn, and phone to generate qualified opportunities
  • Build and manage an active pipeline of prospects and reactivation opportunities
  • Identify cross-sell and expansion opportunities within existing accounts
  • Meet weekly activity goals, including outreach volume, meetings set, and opportunities created

Sales Support & Revenue Execution
  • Partner with inbound/retention sales specialists to help manage increased opportunity volume during peak seasons
  • Assist in moving opportunities through the sales funnel, including quote support and follow-up communication
  • Support closing activity during Q4 by helping manage inbound demand and sales priorities
  • Maintain accurate pipeline tracking and activity documentation in CRM

Customer & Cross-Functional Collaboration
  • Partner with Sales Operations, Customer Service, and Fulfillment teams to ensure smooth order execution
  • Proactively follow up with customers post-purchase to identify future opportunities
  • Support key sales initiatives such as reactivation campaigns, referrals, and seasonal programs

What Makes Someone Successful in This Role
  • Curious and proactive about finding opportunities
  • Comfortable reaching out to new prospects
  • Resilient and positive with rejection
  • Highly organized and process-oriented
  • Team-first mindset with strong accountability

Qualifications:

Required
  • 1-3 years of experience in sales, business development, or customer-facing roles
  • Strong communication skills and confidence engaging prospects
  • Self-motivated with a competitive, results-driven mindset
  • Strong organizational and time management skills
  • Ability to manage multiple priorities in a fast-paced environment

Preferred
  • B2B sales or lead generation experience
  • Experience with CRM systems (Microsoft Dynamics preferred)
  • Experience with LinkedIn Sales Navigator or other prospecting tools
  • Experience working toward sales targets or activity goals

Physical Requirements:
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
  • Must be able to complete the "essential job functions" with "reasonable accommodations" and meet all the mandatory qualifications under the ADA guidelines.
  • Must be able to lift and carry up to 25 lbs.
  • Must be able to perform essential physical activities such as lifting, climbing, standing, stooping, or typing.
  • Must be able to talk, listen, and speak clearly on the telephone.

Compensation:

Pay: $75K-$90K

Benefits: We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance, including:
  • Medical, dental, and vision insurance
  • Employer-paid life insurance
  • Short-term and long-term disability coverage
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick time, and holidays)
  • Flexible/hybrid work schedule
  • Employee assistance program (EAP)
  • Professional development opportunities
  • Paid parental leave
  • Employee discounts and perks

This is a hybrid role.

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