Solar Sales DirectorLocation: New York, NY
Hours: Full-Time
Reports to: COO
About the RoleBrooklyn SolarWorks is a fast-growing solar design and installation company based in New York City, is looking for a driven and experienced Sales Director to elevate their solar sales operation and lead the next phase of growth. This is a high-impact leadership role for someone who brings deep knowledge of the residential solar market, a structured approach to sales process, and a genuine passion for building high-performing teams. Reporting to the COO and serving on the leadership team, the Sales Director will own the full sales function - from process design and team training to pipeline metrics and accountability culture. This role is designed for a leader who is ready to step in, establish credibility with a tenured team, and help it grow.
What You'll DoSales Leadership & Strategy
- Own and drive monthly, quarterly, and annual residential solar sales targets.
- Design and implement a structured, repeatable sales process that scales with the business.
- Participate in leadership meetings as the voice of the sales function.
- Develop territory and channel strategies to expand the company's footprint across NYC.
- Collaborate with the Marketing Director to optimize lead flow, conversion, and follow-up processes.
- As a member of the company leadership team, help shape corporate strategy and company culture.
Team Development & Accountability
- Lead, coach, and grow a tenured sales team.
- Establish clear KPIs, metrics, and accountability frameworks across the sales function.
- Deliver hands-on training in your sales methodology, ensuring consistency and adoption across the team.
- Provide regular and impactful feedback and mentorship to direct reports.
- Foster an environment of initiative, accountability, and continuous improvement.
Process & Technology
- Optimize CRM workflows to improve reporting, forecasting, and team productivity.
- Identify and implement opportunities for AI-assisted and virtual sales to expand reach and efficiency.
- Analyze pipeline data, close rates, and customer behavior to drive continuous process improvements.
Culture & Cross-Functional Collaboration
- Build strong relationships across a tenured, close-knit team - earning trust through consistency and results.
- Work cross-functionally with Operations, Design, and Customer Experience to ensure a seamless customer experience.
- Represent the company at industry events, trade shows, and community engagements.
What We're Looking ForRequired:
- Residential solar sales experience - this is non-negotiable; you must know the space.
- Demonstrated track record leading and growing sales teams, ideally 10+ reps.
- A clear, teachable sales methodology that you have implemented and refined.
- Strong process orientation - you build systems, not just close deals.
- Experience driving sales culture change - accountability, metrics, and initiative.
- Comfort working with CRM platforms (Salesforce or equivalent) and data-driven reporting.
- Excellent communication, coaching, and interpersonal skills.
- Ability to manage change within a tenured workforce - relationship-builder first.
Nice to Have:
- Experience with AI-assisted or virtual sales tools and strategies.
- Familiarity with NYC residential housing and construction market.
- Background in high-growth, entrepreneurial environments.
- Spanish language proficiency.
Compensation & Benefits- Competitive compensation commensurate with experience, including base salary and performance-based incentives. Base salary in the range of $130-$170K with bonus and commissions getting to ~$250-300K OTE.
- Medical, dental, vision, and life insurance - employer covers 100% of employee premiums on select medical plans
- 401(k) Retirement Plan (Traditional & Roth) with 4% tiered company matching - eligible after six months
- Quarterly profit-sharing bonus
- Paid Time Off + 11 company holidays
- Pre-tax commuter transportation benefit (MTA MetroCard)
- HSA and FSA options
- Free Employee Assistance Program (EAP)
Find us on social media - IG, TikTok, and Facebook: @brooklynsolarworks | Twitter: @bksolarworks
