Netflix

Software Engineering 5 - Ads Conversion Attribution

Netflix$388K — $500K+*
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience building privacy-safe 0-to-1 conversion attribution systems amidst third-party cookie limitations.
  • Proficiency in advanced conversion attribution modeling techniques.
  • Thorough understanding of ad tech, programmatic advertising, and digital marketing trends.
  • Experience developing cloud-based applications and proficiency in modern object-oriented programming languages.
  • Strong ability to manage multiple priorities in a fast-paced environment.
  • Exceptional communication, negotiation, and relationship-building skills.

Responsibilities

  • Develop and implement state-of-the-art advertising systems that respect viewer experience and drive results.
  • Design and optimize conversion attribution models to measure advertising campaign outcomes effectively.
  • Collaborate with cross-functional teams to establish technology standards in the advertising space.
  • Analyze and report on advertising outcomes, ensuring advertisers can quantify their success.
  • Drive innovation in cloud applications that enhance the ad delivery process.
  • Manage relationships with advertisers while ensuring brand safety standards are met.

Benefits

  • Comprehensive health plans including mental health support.
  • 401(k) retirement plan with employer match.
  • Stock option program.
  • Disability programs and health savings accounts.
  • Paid family-forming benefits and life insurance options.
  • Generous paid time off policies including 35 days for hourly employees and flexible time off for salaried employees.
Full Job Description

Our Team

The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.

The Ads Measurement team builds systems that enable advertisers on Netflix to quantify campaign outcomes. Leveraging a blend of Netflix innovations and first-party solutions, we deliver ads that respect the viewing experience while driving impactful results for advertisers. Our tools empower advertisers to effectively measure and analyze these outcomes.

Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.

We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Skills & experience we’re seeking:

  • Experience building 0-to-1 conversion attribution systems in a privacy-safe way while navigating signal loss from third-party cookie limitations.

  • Experience with advanced conversion attribution modeling approaches and methodologies

  • Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.

  • Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented).

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

  • Excellent communication, negotiation, and relationship-building skills.

Nice to haves:

  • Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.

  • Familiarity with legal compliance and changing landscape of ads regulations around the world.

  • Experience working in the CTV space and knowledge of its unique constraints.

  • Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $388,000.00 - $558,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

About Netflix

Netflix, Inc. is an American media company founded on August 29, 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, and currently based in Los Gatos, California, with production offices and stages at the Los Angeles-based Hollywood studios (formerly old Warner Brothers studios) and the Albuquerque Studios (formerly ABQ studios). It operates an eponymous over-the-top subscription video on-demand service, which showcases acquired and original programming as well as third-party content licensed from other production companies and distributors. Netflix is also the first streaming media company to be a member of the Motion Picture Association.
Learn more about Netflix
Size
11,300 employees
Market Cap
$127.6 billion
Industry
Net Income
$2.7 billion
Founded
1997
5 Year Trend
+27.5%
Revenue
$24.9 billion
NASDAQ

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