Pay Range: $87,600.00 - $144,000.00 Position Summary:  The Social Media Manageris responsible forshaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics, SEOand SEM teams to help guide social-first storytelling approaches and promote social media best practices. Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems.  The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operational excellence and continuous innovation.  Key Responsibilities:   Social Media Strategy and Governance  • Collaborate with Product Marketing, Content Marketing, Corporate Communications, Brand and business stakeholders to shape and execute enterprise social media strategies that align with business objectives and audience needs  • Serve as the subject matter expert for social media strategy, platform best practices and social content optimization, helping guide stakeholders in adopting effective social media approaches  • Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities  • Oversee social media activation and following best practices across LinkedIn, YouTube, X, Reddit and emerging channels  • Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms  • Build social media frameworks that support engagement, awareness and thought leadership objectives  • Govern social channel standards, publishing processes and platform optimization  • Monitor and share insights on competitor activity, social trends and industry best practices  Content Amplification, Thought Leadership & Brand Authority • Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies • Influence content development through audience insights, platformexpertise, performancedataand emerging social media trends • Develop content distribution plans that increase visibility,engagementand content reach across priority audiences • Support the enterprise employee advocacy strategy and own program governance,enablementand performance measurement • Expandsocial mediaemployee advocacy and thought leadership initiatives across brands and business units • Support creatingprograms that strengthen brand credibility, expertiseand authority across digital ecosystems • Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms AI Visibility  • Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences  • Incorporate GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices into social media content strategies  • Create playbooks and best practices that connect social signals, content authority and AI discoverability  • Support testing and measurement of AI visibility initiatives  Community & Audience Engagement  • Help build programs that strengthen customer engagement and community participation  • Support developing audience engagement strategies on key platforms and user-generated content platforms  • Partner with stakeholders to identify opportunities for meaningful customer interactions  • Monitor community health and engagement trends and share insights and recommendations with stakeholders  Team Leadership & Vendor Management  • Lead, coach and develop a small team of social media professionals  • Establish priorities, allocate resources and remove obstacles to enable successful execution of social media initiatives  • Manage relationships with social media platform partners  • Partner with vendors to identify new opportunities, optimize performance and incorporate industry best practices  Measurement & Insights  • Define KPIs and reporting frameworks for social performance and AI visibility efforts  • Deliver actionable insights and recommendations to stakeholders  • Tie back performance to actions and determine next steps to drive results  • Measure contribution to brand authority, engagement, audience growth and discoverability  • Support development of dashboards and performance reporting  QUALIFICATIONS: • Bachelor's degree in Marketing, Communications, DigitalMarketingor related field • 5+years of social media, content marketing, digital marketingor SEO experience • Experience building social mediastrategy,programsand processes • Experience developing content distribution and audience engagement strategies • Understanding of SEO, AI Search,GEOor AEO concepts • Experience using social listening platforms • Experience in B2B, Life Sciences or highly technical industries preferred • Experience with AI-powered search platforms and discovery experiencespreferred • Experience working cross-functionally within matrixed organizationspreferred Knowledge, Skills, and Abilities:  • Impeccable communication skills, including presenting recommendations to senior leadership  • Continuous learner who stays up to date with the Digital Marketing and AI industry  • Interpersonal effectiveness and rapport-building  • Strong cross-functional influence skills   • Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau)  • Self-directed with ability to identify and lead process and channel improvement efforts  • Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems  • Exceptional attention to detail and a commitment to flawless execution  • Strong time management, organizational, planning and prioritization skills Tools and Platforms (Examples)   Social Media: LinkedIn, YouTube, X, Facebook, Sprinklr, Sprout Social  Social Listening: Sprout Social, Brandwatch, Talkwalker, Meltwater  Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO