As the Social Media Marketer at Extend, you'll own how we show up across X and LinkedIn (potentially additional channels), defining the way developers discover and interact with Extend. You'll run our company channels end-to-end, own the strategy and cadence behind activating our executive team, and conduct social listening to engage with the community. We are lucky to have power users, engaged partners, and strong relationships within the startup ecosystem. You will also own nurturing and activating our broader community. If you view social as a growth engine, are fluent in X culture, have strong opinions on what defines good B2B marketing, and ship with a bias for action, then this role is for you. Impact Distribution is one of the highest-leverage opportunities we have. Our product wins bake-offs, but the category is loud and the companies that consistently capture developer mindshare on social are the ones pulling away. You'll be the person who makes sure Extend is one of them, and over time, you'll shape how we think about content strategy as a whole. Here's a few of the things you'll be working on: - Building a content engine that compounds. Every blog post, customer story, launch, and technical write-up gets the distribution it deserves across both company and executive accounts - Owning the strategy and cadence of our executive content, making our team authentic and trusted voices in the B2B AI and document processing conversation - Designing and running social-first campaigns around launches, customer wins, and product moments in tight coordination with marketing, product, and engineering - Establishing the metrics that matter (followers, qualified engagement, inbound, pipeline-influenced) and building a feedback loop so we double down on what compounds - Experimenting aggressively across formats (long-form threads, memes, video, carousels, Thought Leader Ads, podcast clips) and treating the work like a portfolio of bets Role - Own Extend's company social presence on X and LinkedIn end-to-end - strategy, cadence, voice, content, social listening, engagement, and reporting - Own the process, strategy, and cadence of our executive content program - build the intake system that turns their meetings, learnings, and opinions into posts, and ship at a high cadence - Grow into owning broader content strategy across the company - from social to blog to launches to recruiting content - as the role and team scale - Engage in the developer and B2B AI conversation in real time - show up in the replies, build relationships with founders and creators, and source content opportunities from what's happening in the category - Have complete ownership over the work you do - as an early team member, you'll truly own a large surface area and work directly with the CEO and other founding members - Eventually hire and manage contractors (video editors, designers, ghostwriters) and own the social budget as the team grows About you - Strong writing and speaking skills, with the ability to explain technical ideas simply - you can take something dense (LLMs, document processing, evals, agents) and turn it into a post a non-technical operator and a senior engineer will both want to read - You live where developer and tech culture is shaped on the internet - you know the accounts, the memes, the in-jokes, the unwritten rules, and the difference between content that resonates and content that gets ignored - Direct experience scaling social media and ghostwriting, with examples you can show us, and a portfolio of accounts you've built or grown on X and/or LinkedIn - your own or someone else's - with numbers attached - Bonus: experience and interest in producing video content (short-form, podcast clips, founder-led video) Benefits Beyond the below, we care deeply about each of our candidates on a personal level. We take the time to understand your needs to craft a package designed for you: - Insurance - 90% health insurance premium coverage - Relocation - for candidates based outside of NYC - Unlimited PTO policy - we trust everyone like owners, take what you need - Daily lunch & snacks covered (plus dinner if you're in the office late) - you'll never go hungry and you help pick the snacks - Unlimited token / tooling access - no handicaps on your productivity - Learning and development investment - we invest heavily in our team and support your growth