Social Media Manager

The Jackson Laboratory

$74K — $125K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree and 8+ years of relevant experience.
  • Progressive experience in social media, digital communications, or content marketing.
  • Proven ability to develop and implement social media strategies with measurable results.
  • Experience creating executive-level thought leadership content, especially on LinkedIn.
  • Strong knowledge of audience segmentation and content distribution strategies.
  • Exceptional storytelling and audience engagement skills, with a focus on writing and editing.
  • Familiarity with social analytics and tools for measuring engagement.

Responsibilities

  • Lead and execute JAX's social media strategy for diverse audiences.
  • Enhance audience growth and engagement across various platforms.
  • Collaborate with content specialists to transform complex information into social-oriented content.
  • Conduct audience persona development to tailor content strategies effectively.
  • Support major campaigns, events, and social media coverage needs.
  • Provide strategic guidance to JAX leaders on social media presence and engagement.
  • Utilize data to refine strategies and improve audience interaction.

Benefits

  • Remote work option within the U.S., with a preference for East Coast hours.
  • Occasional travel (up to 10%) for events and campus visits.
  • Collaboration in a mission-driven environment focused on meaningful engagement.
Full Job Description
Were hiring a Social Media Manager to lead JAXs enterprise social media strategy and strengthen our presence across institutional, scientific, advancement and business audiences. This role will focus on audience growth, engagement, channel strategy and LinkedIn thought leadership, helping JAX leaders and experts show up in ways that are credible, authentic and worth engaging with.

This is not a just post it role. Were looking for someone who understands that social media works best when it builds trust, creates meaningful engagement, and helps strong ideas travel. Youll help match the right content to the right audiences across channels, build audience personas, support major campaigns and events, and partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content.

The right person is a thoughtful strategist and natural momentum-builder with strong social media judgment. You should be comfortable advising leaders, working with expert content partners, using data to sharpen the work, growing relevant audiences, and staying focused in a collaborative environment where a lot of people care deeply about how JAX shows up.

This role may be performed remotely within the U.S., with preference for candidates who can regularly work East Coast business hours. Occasional travel, up to 10%, is expected for JAX events, conferences, campus visits and social media coverage needs. Writing samples may be requested as part of the interview process.

Requirements

  • Bachelors degree and 8+ years or related experience
  • Progressive experience in social media, digital communications, or integrated content marketing.
  • Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes.
  • Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platforms.
  • Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization.
  • Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals.
  • Exceptional writing, editing, storytelling, and audience engagement skills.
  • Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance.
  • Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement.
  • Sound judgment managing public-facing communications, reputational considerations, and sensitive issues.
  • Ability to work effectively within a fast-paced, matrixed, and collaborative environment.
  • Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred.


Salary range is $74,772 - $125,184 based on years of related experience

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