ABOUT THE ROLEFilson is seeking an experienced and driven
Social Media Manager to lead the strategy and execution of our social media presence across all owned and emerging channels. This role is equal parts strategist, creative partner, and community builder-responsible for strengthening brand affinity, expanding reach, and delivering measurable engagement. You will oversee day-to-day channel management, lead the development and execution of a social-first content strategy, and spearhead an influencer and creator program to grow Filson's presence beyond owned platforms. Collaboration across internal departments-including brand marketing, creative, PR, e-commerce, and product-is key to success.
KEY RESPONSIBILITIES- Lead the development and execution of Filson's social media strategy for Meta (IG, FB), TikTok and Pinterest and any new/emerging channels as they develop, inclusive of key KPIs and the strategies/tactics Filson should employ to reach them
- Collaborate with Filson Content and Creative to develop content for all Filson social channels, that ensure we reach the key KPIs
- Publish all content to Filson social channels
- Provide weekly reporting on Filson social channel key KPIs and provide Filson Content/Creative with insights from past creative to help drive future content
- Monitor trends and platform updates to ensure Filson remains at the forefront of social innovation
- Develop and execute Filson's influencer program to help drive external Filson reach and awareness. Where appropriate, can also drive reach within our channel. Influencer list developed in collaboration with Content/Creative. Inclusive of pure product and paid efforts, along with affiliate where appropriate. Program architecture, quantity of influencers and pacing of content TBD. Program to drive product interest through highlighting seasonal key products
- Identify, vet, negotiate, and manage influencer relationships/contracts and performance
- Track and report on influencer program ROI and engagement metrics
- Attend photo shoots and other content capture opportunities to capture social-first content (video, reels, bts,etc) and/or self-content-capture for Filson's social channels
- Drive the community management inside Filson's owned social channels
- Lead and oversee community engagement efforts across all platforms, including moderation, customer interaction, and responding to brand mentions
- Cultivate a passionate and loyal community that champions the Filson brand and lifestyle
- Monitor social sentiment and surface feedback and insights to internal stakeholders
PREFERRED QUALIFICATIONS- 6-8 years of experience managing social media for a lifestyle or fashion brand
- Proven success building and executing social strategy across multiple channels
- Strong experience developing influencer partnerships and managing creator relationships
- Proficient in social analytics and reporting tools
- Deep understanding of social-first content production and performance storytelling
- Excellent communication skills and a collaborative, cross-functional working style
- A passion for the outdoors, craftsmanship, storytelling, and heritage brands
- Experience capturing social first content "in the field"
- Photography or video editing skills
Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.
Salary range:
$80,168.40-$86,000 USD
