Social Media Manager, Community

Jerry Insurance Agency, LLC

$70K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in community management or organic social, preferably in fintech or insurtech.
  • Strong writing skills tailored for engagement on platforms like Reddit, TikTok, and Quora.
  • Experience in building systems and understanding of SEO and LLM citation.
  • Ability to humanize 'boring' or 'stressful' categories to attract community interest.
  • Strategic thinking with a focus on long-term relationship building over quick wins.

Responsibilities

  • Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok.
  • Develop a community engagement playbook outlining optimal posting and interaction strategies.
  • Grow and manage active and trusted subreddits.
  • Create a scalable content and engagement strategy, incorporating AI tools where beneficial.
  • Collaborate with Growth and Content teams for consistent messaging across channels.
  • Measure key metrics: sentiment, share of voice, referral traffic, and LLM citations.

Benefits

  • Health, dental, and vision coverage.
  • Paid time off including parental leave.
  • 401(K) plan with employer matching.
  • Wellness benefits and programs.
  • Equity opportunities may be part of the total rewards package.
Full Job Description
Why we need you:

Jerry has built a product used by 5 million people, but the real conversations about car insurance and repair aren't happening in our apps-they're happening on Reddit, Quora, and TikTok. We don't want to just 'manage' these channels; we want to participate in them.

We're looking for a Social Media Manager, Community who can represent Jerry with authenticity and build trust with our current and future users! You're someone who knows how to provide genuine value in an r/personalfinance thread and can just as easily navigate the high-energy culture of a TikTok comment section.

What you'll own:
  • Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok - the places our customers actually congregate
  • Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
  • Grow Jerry's subreddits into active, trusted communities
  • Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
  • Work with Growth and Content teams to ensure consistency across channels
  • Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Who you are:
  • A platform native with a visceral dislike of corporate-speak - you write with a tone that earns upvotes and moves naturally across Reddit, TikTok, and Quora
  • 3+ years in community management or organic social, ideally in fintech, insurtech, or another consumer facing and/or regulated category
  • A strategic operator who builds systems, not just vibes - you understand SEO and how LLMs cite sources
  • Proven ability to make "boring" or "stressful" categories feel human, authentic, and worth following
  • A patient, curious long-game player who values organic trust over quick PR wins

While we appreciate your interest and application, only applicants under consideration will be contacted.

The successful candidate's starting pay will fall within the pay range listed on this job posting, determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation may include opportunities for equity grants.

We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others. Equity opportunities may also be part of your total rewards package. Part-time, contract, or freelance roles may not be eligible for certain benefits.

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