Social Media Manager

Chainalysis

$80K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years managing social media for B2B tech, media, financial services, cybersecurity or similar fields.
  • Deep understanding of blockchain, crypto, and their technologies.
  • Exceptional writing and editing skills, adaptable for various platforms.
  • Proven success in creating social media strategies that boost engagement.
  • Proficient with analytics to evaluate performance and inform messaging decisions.
  • Strong ability to craft authentic online voices that capture attention.

Responsibilities

  • Develop communication strategies for LinkedIn, X, and other platforms.
  • Design methods to assess social media post performance and iterate on strategies.
  • Write engaging social media copy that simplifies complex blockchain topics.
  • Quickly respond to news to position Chainalysis in relevant conversations.
  • Track performance metrics to refine approaches based on audience resonance.
  • Enhance visibility of Chainalysis executives through engaging social storytelling.
  • Uphold high editorial standards for accuracy, brand consistency, and quality.

Benefits

  • Supportive environment for experimentation with AI in messaging.
  • Tools and workflows designed for enhanced collaboration across teams.
  • Opportunity to shape AI-driven intelligence strategies at a leading firm.
Full Job Description
Chainalysis' communications team crafts the voice of the world's largest blockchain intelligence firm. Central to that effort is social media. How do we break through in an attention-starved world? This will be your strategy to write. Working directly with our content team, you will create engaging, distinct, and crisp copy that influences the public's understanding of our work. You'll analyze what language clicks with different audiences on different platforms, tailoring your messaging accordingly.

In this role, you'll:
  • Develop effective strategies for communicating on LinkedIn, X, and other platforms.
  • Design new methods for evaluating our posts' performance on social media, iterating on what's working, and fixing what's not.
  • Write compelling social copy that translates complex blockchain topics for their target audience.
  • React quickly to news, identifying where Chainalysis can engage in the conversation.
  • Track performance across channels, distill what is resonating with each audience, and continuously refine our approach based on data.
  • Grow the visibility of Chainalysis executives through thoughtful social storytelling.
  • Maintain a high bar for editorial judgment, brand consistency, and accuracy in everything we publish.

We're looking for candidates who have:
  • 5+ years of experience managing social media for a B2B technology, media, financial services, cybersecurity, or adjacent brand.
  • A deep understanding of blockchain, crypto, and associated technologies.
  • Exceptional writing and editing skills, with a clear sense of how to adapt output across platforms.
  • A track record of building social media strategies that increase engagement.
  • Comfort using analytics to evaluate performance, develop experiments and guide decisions about messaging.
  • A strong instinct for creating authentic voices that earns attention online.

Nice to have experience:
  • Familiarity with blockchain analytics, financial crime, and regulatory subject matters.
  • Experience working cross-functionally with writers, designers, subject matter experts, and senior stakeholders.
  • Experience supporting executive profiles or expert spokespeople on social media.
  • Familiarity with policy and/or crisis communications

AI at Chainalysis
AI is not a feature at Chainalysis - it is a new way of working. One that turns instructions into work done, and helps us move faster than the threats we're built to counter, and we expect our employees to take ownership of the output and ensure quality. As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driven intelligence - and we expect everyone here, regardless of role, to be an active part of it.

AI fluency is tied directly to how we measure performance and how we plan to win. There is no substitute for your own curiosity. We provide the tools, workflows, and space to experiment - but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. We are not using AI to do less. We are using it to do what was never possible before.

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