Please note: This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award.

The Social Media Director will be guiding the strategic direction, creative development, implementation, paid ad budget, and evaluation of social media efforts. You will be responsible for developing and executing social media strategies for health-related organizations and campaigns. This role involves overseeing all social media efforts, managing teams, creating content, engaging with audiences, and analyzing performance to promote public health initiatives, raise awareness, and drive positive health behavior.

Location: Remote within the U.S.

What You Will Be Doing

• Develop and implement comprehensive social media strategies to promote public health messages, raise awareness on health issues, and drive engagement with target audiences.
• Align social media goals with broader organizational health communication objectives and campaigns.
• Stay up to date with trends in social media, digital marketing, and health communication to inform strategy.
• Collaborate with health experts, writers, designers, and videographers to develop creative content (e.g., infographics, videos, articles, social posts).
• Coordinate with external partners, influencers, and organizations to amplify messages and reach broader audiences.
• Track and analyze social media metrics (e.g., reach, engagement, conversions) to assess the performance of campaigns and overall strategy.
• Develop and execute crisis communication strategies as needed, ensuring that responses are aligned with organizational health priorities and values.

Basic Qualifications

• Must be able to obtain and maintain a public trust clearance
• U.S. Citizenship required (required by federal government for the position)
• Bachelor's degree in marketing, communications, public health, or a related field.
• 10+ years of experience in social media management, with at least 3 years in a leadership or director role.

Preferred Qualifications

• Experience in health communication, public health campaigns, or health education.
• Experience with HHS and/or CDC programs
• Experience with private and public marketing programs highly preferred.
• Knowledge of health literacy principles and accessibility in digital content.
• Proficiency with graphic design software (e.g., Adobe Creative Suite) or video editing tools.
• Familiarity with paid social media strategies (e.g., Facebook Ads, Instagram Ads) and influencer partnerships.

Professional Skills

• Strong knowledge of social media platforms and best practices for health-related content.
• Excellent writing, editing, and communication skills, with the ability to translate complex health topics into engaging, accessible content.
• Proven ability to manage social media campaigns from concept to execution and evaluate their effectiveness.
• Data-driven mindset with experience using analytics tools (e.g., Google Analytics, social media insights, Hootsuite, Sprout Social).
• Crisis communication and issue management experience.
• Strong leadership and team management skills, with a collaborative and motivating style.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [redacted]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:
$130,687.00 - $222,169.00

DC Remote Office (DC99)