This is not a content production role wearing a manager's hat. It's a true ownership role. You'll set the strategy, build the content engine, manage TikTok and Instagram and produce content yourself when needed. You're as comfortable mapping a quarterly content plan as you are filming a TikTok in the morning. What You Will Do Channel Strategy & Performance • Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan • Own channel KPIs: follower growth, content reach, community engagement • Launch and run Vilgain US TikTok account from zero • Track, report, and iterate on performance weekly Content Creation & Ideation • Concept, shoot, edit, and publish short-form video content built for TikTok performance • Bring a constant stream of fresh, platform-native ideas - hooks, formats, series, trends • Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview • Translate product benefits, ingredient education, and nutrition concepts into content people actually want to watch • Create static and graphic content including carousels, story frames, and branded graphics - directing HQ's design support when needed • Write hooks, captions, and light scripts that feel native to each platform • Tools: CapCut, Instagram Edits, Canva, Figma, or similar Brand & Editorial Consistency • Maintain a consistent visual and editorial tone across all US channels • Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand • Partner with the HQ creative team on assets, brand voice, and campaign needs - you brief and direct, they support production • Support campaign launches, TikTok shop activations, and always-on brand storytelling Collaboration & Community • Work closely with the US Influencer & Community Lead to align creator content with channel strategy • Coordinate with the Marketplaces & E-Commerce Manager on TikTok shop content • Manage day-to-day community interactions, comments, and DMs in US hours and voice • Report weekly to the Head of US Market on performance, learnings, and pipeline What We Are Looking For Required • 4-7 years of social media experience, with at least 2 years owning channel strategy (not just content production) • Deep fluency in TikTok - formats, culture, editing styles, and what drives performance • Hands-on content creation chops - you concept, shoot, edit, and publish yourself • Comfortable reading paid social performance data and using it to inform organic strategy • A genuine passion for food, nutrition, fitness, or sports nutrition - you are the target audience • Strong ideation skills - you come to the table with ideas, not just execution • Comfortable on camera in talking-head, voiceover, and direct-to-camera formats • Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools • Strong eye for framing, pacing, lighting, and overall creative quality • Organized, self-directed, and able to manage multiple workstreams without hand-holding Nice to Have • Experience launching social presence for a CPG, food or supplement brand • TikTok Shop or social commerce experience • Background in creator-led, founder-led, or street-style interview formats • Working knowledge of nutrition, ingredients, or wellness trends • Existing LA creator and community network Think you could be the right match? Let us know - we'd love to hear from you !