Social Media & Content Designer

Clera

$80K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 7 years of experience in social media, content design, or growth marketing, ideally in a startup environment.
  • Strong design eye with a portfolio showcasing editorial-quality social content.
  • Confidence on camera with a knack for simplifying complex topics in video format.
  • Proficient video editing skills, particularly in creating platform-specific short-form content.
  • Expertise in at least one design tool, such as Figma or Adobe Creative Suite.
  • Strong written communication skills, particularly for explaining compliance-sensitive topics.
  • Experience in marketing regulated services, including legal tech or healthcare is a plus.

Responsibilities

  • Manage daily social media publishing and engage with the community on various platforms.
  • Create and maintain a content calendar that integrates timely news with educational content.
  • Design high-quality visuals and templates based on legal content provided.
  • Film, edit, and publish short videos that are engaging and polished.
  • Ensure brand consistency across all published materials and evolve brand guidelines as needed.
  • Analyze performance metrics to refine content strategy for improved engagement.
  • Represent the brand at industry and community events in person.

Benefits

  • Flexible work location with a preference for in-office presence.
  • Opportunity to work in a pioneering AI-native environment within the legal sector.
  • Engagement in meaningful content that impacts immigrant communities directly.
Full Job Description
About the Role

This role owns the full social media and content presence for an AI-native immigration law firm, sitting within the marketing function and reporting to the Head of Marketing. You will transform expert legal content into premium, editorial-quality visuals and short-form video that make immigration law clear, accessible, and engaging for a growing audience.
What You'll Do
  • Manage day-to-day publishing and community engagement across LinkedIn, Instagram, X, and other channels.
  • Build and maintain a content calendar that balances timely immigration news with evergreen educational content.
  • Design high-quality graphics, carousels, and visual templates from material supplied by the legal writing team.
  • Appear on camera and film, edit, and publish polished short-form video (Reels, Shorts) with strong pacing, captions, and hooks.
  • Uphold and evolve brand guidelines so every published asset looks and feels consistent.
  • Track performance metrics and iterate content strategy based on what drives growth and engagement.
  • Represent the brand at industry and community events in person.
What We're Looking For
  • 2 to 7 years of experience in social media, content design, or growth marketing, ideally at an early-stage startup.
  • A strong design eye with a portfolio demonstrating premium, editorial-quality social content across multiple professional projects.
  • Confidence and polish on camera, with proven ability to clearly explain complex or regulated topics in short-form video.
  • Solid video editing skills including transitions, captions, hooks, and platform-native techniques.
  • Expert-level proficiency in at least one creative tool such as Figma, Adobe Illustrator, After Effects, or a comparable equivalent.
  • Excellent written communication and judgment when translating dense, compliance-sensitive topics for a general audience.
  • Experience marketing trust-heavy or regulated services such as legal tech, fintech, or healthcare is a strong plus.
  • Working knowledge of basic HTML and CSS is a plus.
  • Personal connection to immigration, international mobility, or immigrant communities is a plus.
Compensation & Benefits

Salary range: $80,000 to $100,000 USD annually. Visa sponsorship is not available for this role.
Location

Based in San Francisco, CA, United States. Strong preference for in-office presence at least three days per week; exceptional remote candidates within the US may be considered.

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