Social & Influencer StrategistThe Social & Influencer Strategist owns Pacaso's social presence and influencer strategy end to end, bringing a strong point of view, a data-driven mindset, and experience growing audience, reach, and engagement through effective social tactics and AI tools. This role requires experience working with high-end, luxury brands and the ability to translate that fluency into social content that reads as elevated and intentional.
The Strategist operates as an expert in social strategy, building a content calendar grounded in performance data. Fluency in social listening tools, data analysis, and social platforms such as Hootsuite is required. This person will also be proficient in AI tools, (we use Claude here!) and building AI systems for social frameworks. This role also requires experience developing and running influencer programs and is expected to own that function fully, from creator identification through negotiation and campaign management.
This role sits on the brand team alongside content production, which is owned by Pacaso's Creative team. While content creation is not the main responsibility, this role does require a strong visual eye: sharp instincts for photo selection, working knowledge of high-end photography and editing, and the ability to edit video content.
Core ResponsibilitiesSocial Strategy and Growth- Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, with a channel-specific approach to content, format, and voice rather than a single asset repurposed across every platform
- Conduct ongoing social listening and trend tracking across the luxury, design, travel, wealth, and wellness landscape, translating findings into brand-right recommendations for growth; partner cross-functionally with PR and Sales to ensure social strategy stays aligned with broader brand and business priorities
- Report out on performance on a standard cadence, with new initiatives defined based on trends and insights. Bring new ideas and recommendations to marketing leadership with a clear point of view and the data to support it.
- Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions
Content & Cadence- Run a daily publishing rhythm across all social channels, including proactive scheduling and management through Hootsuite or similar social management tools
- Maintain fluency in Pacaso's brand voice, messaging pillars, and underlying brand story, applying that understanding consistently across all content
- Collaborating with the brand and production team, as well as Product team, maintain a content calendar populated at least two weeks ahead at all times, working independently and bringing fresh ideas to the table
Influencer Strategy, Brand Partnerships, and Executive Communications- Build Pacaso's influencer program from the ground up: identify, source, and vet creators in the luxury, design, travel, economics/entrepreneur/wealth, and wellness spaces
- Own outreach, rate negotiation, contracting, briefing, content development, and campaign management through delivery and reporting
- Develop a collaboration pipeline with high-end brands and names
- Manage and write LinkedIn content for Pacaso's CEO, along with additional thought leadership content as needed
Community & Reporting- Monitor and engage with Pacaso's social communities, responding to comments and DMs in an authentic, brand-aligned way
- Own performance reporting and run regular competitive analysis, bringing findings forward with clear, actionable recommendations
Candidates should have:- Experience running social for a brand where the bar was high and the audience was discerning- luxury, design, hospitality, real estate, travel, premium consumer
- A strong, well-formed point of view on brand and content, with the confidence to advocate for it and push back when needed
- Proven proficiency in building AI-driven workflows and advanced experience working with a wide range of AI tools to optimize social strategy and content creation
- Direct experience negotiating with influencers and their representation; experience managing influencer agency relationships a plus
- Fluency in performance data, with the ability to translate it into a clear recommendation, not just a report
- Strong, concise writing skills, with the range to write convincingly in a brand's or executive's voice
- Experience operating independently at a senior level, with the judgment to build systems rather than rely on oversight
- A genuine expert in social platforms and emerging formats, with curiosity and enthusiasm toward testing new tools and methods
- Experience working alongside sales teams, using social as a true tool to increase and improve conversion rates
- Working knowledge of media monitoring tools and practices, and genuine fluency in how PR and press coverage intersect with brand and social strategy
Compensation- Around $125,000 with equity
Why You'll Love Working HereWe invest in our Crew the way we invest in our homes - thoughtfully, generously, and with care.
- Competitive base salary and meaningful equity - every Crew member shares in what we're building
- Discretionary time off - take the rest you need, when you need it
- Premium medical, dental, and vision coverage for you and your family
- Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
- 401(k) to help you build long-term security
- Paid parental leave for primary and secondary caregivers
- Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
- Quarterly team gatherings and ongoing learning and development investment
