What You'll Do:
Customer Acquisition Through Content
- Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
- Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
- Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
- Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.
Paid + Organic Growth Strategy
- Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative, while also leveraging this channel to elevate our brand and encourage new and younger consumers to disover the brand.
- Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
Performance-Driven Optimization
- Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
- Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
Affiliate & Influencer Collabs
- Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
- Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.
Analytics & Reporting
- Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.
Who You Are:
- A creator and strategist in one - you love making short-form video but think like a growth marketer.
- Deep understanding of TikTok and Instagram as acquisition tools, not just brand awareness.
- Fully tapped into Gen Z culture - someone who can craft content that feels native, not forced and knows how to speak fluent Gen Z.
- Comfortable interpreting funnel data and shaping creative based on performance insights.
- Familiar with TikTok Shop mechanics, attribution, and how to move customers from scroll to sale.
- Proactive, agile, and eager to own an emerging sales channel from the ground up.
Requirements:
- 2-4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
- Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
- Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
- Strong video editing skills (CapCut, Adobe Suite, or equivalent).
- Comfortable working in a fast-moving, test-and-learn environment.
Why Join Us?
- Be the face and force behind Dearfoams' social commerce growth strategy.
- Combine creative freedom with performance accountability in a high-impact role.
- Help shape how the next generation discovers and shops for comfort.
Benefits
- Medical
- Dental
- Vision
- Short Term Disability (100% Company Paid)
- Long Term Disability (100% Company Paid)
- Basic Life Insurance (100% Company Paid)
- Voluntary Life Insurance
- Accident
- Critical Illness
- 401(k) with Company Contributions
- Legal and Identity Theft Coverage
- Generous Team Member Discount
- Education Assistance
- Scholarships for Team Member's Children
- 8 Paid Holidays
- One Week of Paid Summer Vacation
- One Week of Paid Winter Vacation
- Generous PTO
- Hybrid Work Schedule
