Minimum qualifications: - Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, social media strategy, or digital advertising.
- Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch).
Preferred qualifications: - Deep experience managing content-calendars, balancing frequency/cadence of content, ensuring seamless-scheduling and manual execution when needed.
- Expert-level understanding of social platforms, with a deep knowledge of targeting, bidding strategies, performance measurement, and best practices.
- Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities.
- Strong written-communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content.
- Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business.
About the jobAs the Product Marketing Manager of Social Growth Marketing, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies our most successful content, key decision-makers at the world's largest brands and agencies, and generates a predictable pipeline of high-quality leads for our sales teams. You will own the social go-to-market execution and will be responsible for optimizing our campaigns for maximum business impact. This role requires a data-driven leader with an understanding of paid social platforms, a commitment to performance marketing, and an ability to build and scale lead generation programs that deliver measurable results.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) 15% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities - Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
- Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
- Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
- Partner with paid media teams to build, and scale a paid social lead-generation engine.
