*Open to remote or Onsite Candidates in Miami, FL (US HQ)

Job Summary

The Social Commerce Manager is responsible for driving revenue growth, profitability, and brand performance across social commerce and digital marketplace platforms, with a strong dual focus on TikTok Shop and iHerb for Galderma’s Consumer Business Unit. This role serves as the commercial owner and strategic lead for TikTok Shop and iHerb, as well as select additional marketplace and Quick Commerce channels. Working collaboratively with cross-functional teams and an external operating partner that supports execution, the Manager owns platform strategy, performance management, and P&L accountability to ensure scalable and profitable growth. This role will report into the Director of National Sales.

Key Responsibilities

• Primary owner for overall commercial strategy and performance for TikTok Shop, including assortment, pricing, promotions, inventory availability, and shop health

• Serve as the primary internal owner for TikTok Shop - aligning brand, marketing, digital, and operational stakeholders around clear objectives and KPIs

• Collaborate closely with an external operating partner to support day-to-day TikTok Shop execution while retaining ownership of results

• Stay current on TikTok Shop capabilities, trends, and best practices to inform ongoing strategy

Marketplace & iHerb Management

• Serve as commercial owner for iHerb, leading strategy, performance management, assortment planning, promotions, and growth initiatives

• Develop and execute joint business plans with iHerb to drive GMV, conversion, visibility, and long-term brand equity

• Lead commercial strategy for additional Quick Commerce and marketplace platforms such as Instacart or similar partners

• Ensure consistent brand presentation, compliant content, and strong customer experience across all managed marketplaces

Sales, Growth & P&L Management

• Own platform-level P&L for TikTok Shop, iHerb, and assigned marketplaces, including revenue forecasting, promotional investment, fees, deductions, and margin performance

• Partner with Finance and Supply Chain teams to forecast demand and support inventory and production planning across marketplace channels

• Assess ROI across promotions, affiliate programs, trade levers, and media investments to optimize growth and profitability

Affiliate, Content & Live Commerce Strategy

• Define affiliate and creator commerce strategy for TikTok Shop, aligned with brand priorities, positioning, seasonality, and key activation moments

• Support creator activation and performance optimization in collaboration with internal teams, external partners, and agencies

• Ensure all TikTok Shop and marketplace content is compliant and aligned with core marketing claims, brand positioning, and seasonal strategies

• Lead strategy for TikTok Shop campaigns including product launches, promotions, flash sales, and live shopping events

• Partner with Brand, Marketing, and Media teams to guide development of content strategies across TikTok Shop and iHerb, including paid amplification opportunities

Performance Analytics & Customer Experience

• Track and analyze key performance metrics including GMV, traffic, conversion rate, AOV, affiliate contribution, and promotional lift across TikTok Shop and iHerb

• Translate insights into actionable recommendations to improve content, merchandising, pricing, and promotions

Cross-Functional Collaboration & Special Projects

• Act as a key connector across Sales, Brand, Marketing, Media, Digital, Finance, Supply Chain, and external partners

• Assist with other eCommerce and Media team projects, task forces, or 360 initiatives as needed, particularly during peak activation periods

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field

• 6+ years of experience in eCommerce, social commerce, or digital marketplaces

• Hands-on experience working with TikTok Shop and strong familiarity with marketplace operations

• Direct experience managing or partnering with iHerb strongly preferred

• Strong understanding of social commerce, marketplace dynamics, and performance marketing

• Demonstrated experience managing platform or customer-level P&L

• Strong analytical, communication, and stakeholder management skills

• Self-starter with an entrepreneurial mindset and ability to operate in a dynamic environment

About the Compensation:

The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $115,000-$155,000.

In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.

What We Offer in Return

You will be part of an organization that genuinely values and embraces diversity and inclusion. We believe that reflecting the diverse perspectives of our customers leads to stronger, more meaningful outcomes.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter

• The next step is a virtual conversation with the hiring manager

• The final step is a panel conversation with the extended team