Sonar

SLED Account Executive

Sonar$110K — $130K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years proven sales success in B2G sales, preferably SaaS or subscription model.
  • 3+ years of SLED software sales experience.
  • Experience selling technical products to technical buyers.
  • Strong channel and partner selling skills.
  • Proficient in Salesforce/CRM systems and sales automation tools.

Responsibilities

  • Manage the entire sales cycle for SLED accounts in the Eastern U.S., focusing on New York.
  • Qualify inbound leads and demonstrate product value in the CI/CD lifecycle.
  • Conduct outbound prospecting to generate new sales opportunities.
  • Develop strategic account plans for existing customers to enhance satisfaction and renewals.
  • Leverage relationships in state government departments to uncover new business.
  • Collaborate with sales development and partners for territory growth.
  • Work with the engineering team to facilitate successful product trials.

Benefits

  • Intentional in-office culture with three anchor collaboration days.
  • Support for relocation for the right candidate if not currently in the role's geographic location.
Full Job Description
The Impact You Will Have:

The SLED Account Executive Role will play a crucial role in our sales organization. You will be responsible for working with new inbound and outbound SLED sales opportunities in your designated territory in North America along with leveraging existing SLED Customers to expand their footprint within those accounts and leveraging those relationships to find new SLED business, especially focused on State Governments and Higher Education. Ideally, you have solid a technical product for a technical buyer. You will also be working with strategic partners in coordination with our North American Channel team to grow our SLED footprint in North America and Canada.

What You Will Do Daily:

  • Manage the entire sales cycle (qualifying > close) in SLED accounts in the Eastern United States with New York as the largest focus
  • Qualify inbound leads for new opportunities and demonstrate the value of our product in the CI/CD lifecycle
  • Manage outbound prospecting efforts within your territory to find new sales opportunities
  • Evolve the Strategic Account plan for Existing SLED Accounts to ensure Customer Satisfaction and expand their renewals.
  • Leverage existing relationships in State government departments to find new business in additional departments and agencies.
  • Collaborate with sales development resources and partners to help find new sales opportunities within your territory
  • Work with the solution engineering team to help prospects run successful trials of the enterprise versions of the solution
  • Leverage Salesforce and Clari to accurately forecast new business within the month and quarter
  • Interact with customers over the phone, email, and video conference
  • Proactively engage in building, growing, and sharing sales team best practices
  • Keep up with market trends in Government and Education, especially regulations that pertain to their applications and software development


The Experience You Will Need:

  • Proven sales success of 5+ years of experience in a B2G sales role, ideally in a SaaS or subscription model; preferably in the DevOps / Open Source software markets
  • Experience selling a technical product to a technical buyer
  • 3+ Years of SLED Software sales experience
  • Hunter mentality, proven willingness and desire to roll up the sleeves and execute as a self-starter
  • Strong Channel and Partner Selling Sophistication
  • Proficiency in communicating with executive-level contacts and delivering value messages based on the persona you are engaging with (bottom/up and top/down approach)
  • Salesforce.com/CRM expertise; you know it and can't imagine sales without it
  • Proficiency with tools to automated sales campaigns; Salesloft or equivalent
  • Proficiency with tools to research contracts and contacts; GovSpend, ZoomInfo or equivalent
  • Customer-Centric focus; We Want Successful Customers
  • Language Skills: English


In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days - Mondays, Tuesdays, and Thursdays - create the collaboration rhythm that makes a hub office worth having.

Candidates need to be genuinely based in the location the role is posted - if that's not where you are today, we're happy to support relocation for the right person.

About Sonar

Sonar is a technology company that provides a platform for businesses to manage their customer feedback. The company was founded in 2017 and has since been helping businesses to collect, analyze, and act on customer feedback. Sonar's platform uses artificial intelligence and natural language processing to analyze customer feedback and provide insights to businesses. The company has a team of experienced software developers, data scientists, and customer success managers who work together to deliver high-quality services to clients. Sonar's platform is used by businesses in various industries, including retail, hospitality, and healthcare.
Learn more about Sonar
Size
50 employees
Industry

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