Role reports to:Director Omni Performance Mass and Club
Location:North America, United States, Arkansas, Rogers
Work Location:Hybrid
What you will doAs Manager, Omnichannel Marketing & Ecommerce, you will lead the development, execution, optimization, and performance management of integrated shopper marketing and ecommerce programs for Sam's Club.
Responsibilities: Omnichannel & Shopper Marketing- Lead development and execution of insight-driven omnichannel campaigns aligned to brand priorities, Sam's Club strategies, and Joint Business Planning growth objectives.
- Own planning, stewardship, optimization, and reconciliation of shopper marketing budget.
- Lead approximately 50 media and print projects from brief through execution, optimization, recap, and learning integration.
- Serve as a credible day-to-day partner across Sam's Club, MAP, sales, brand, agency, ecommerce, and merchandising stakeholders to drive customer-centric activation plans.
Ecommerce & Digital Shelf Excellence - Own digital shelf readiness and health, including content accuracy, availability, ratings & reviews, search visibility, and conversion opportunities.
- Lead new item launch and online assortment readiness, ensuring timely PDP setup, asset submission, item setup follow-through, and customer content partner alignment.
- Manage PDP execution, ensuring ecommerce readiness is delivered with speed, accuracy, and strategic ownership.
- Identify opportunities across content, taxonomy, search, and merchandising to improve conversion, shopper engagement, and digital sales growth.
Analytics, Reporting & Insights - Translate campaign, content, ecommerce, shopper, and business performance into clear recommendations that influence activation strategy and growth plans.
- Leverage 6P data (product, price, placement, promotion, etc.) to build insight-driven storytelling.
- Develop presentations and narratives that translate complex data into clear, actionable business insights.
Strategy & Optimization - Independently prioritize work across high-volume projects, shifting business needs, and multiple stakeholders while maintaining strong governance and accountability.
- Influence site experience, merchandising strategies, and customer-facing recommendations to drive sales, share, and long-term Sam's Club growth.
What We're Looking For: - Bachelor's degree required.
- 6-9 years of experience in shopper marketing, ecommerce, digital marketing, analytics, or related roles.
- Experience in CPG and/or retail (Sam's Club or Walmart preferred).
- Strong understanding of retail media, digital marketing, and ecommerce fundamentals.
- Experience with analytics and reporting tools (Excel, Tableau, Power BI).
- Familiarity with ecommerce/retail tools such as Scintilla, Stackline, Profitero, IRI, Flywheel, Pacvue, or Salsify preferred.
- Strong analytical mindset with ability to synthesize data into actionable insights.
- Excellent communication and storytelling skills.
- Ability to operate in a fast-paced, matrixed environment and manage multiple priorities.
- Curious, proactive, and solutions-oriented.
Why This Role Stands Out:- End-to-end ownership across shopper marketing + ecommerce + retail media.
- Direct exposure to Sam's Club as a key strategic partner.
- Hands-on experience with digital shelf, content optimization, and performance analytics.
- Strong cross-functional visibility across brand, sales, and media teams.
What's in it for youAnnual base salary for new hires in this position ranges:
$124,100.00 - $175,200.00
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
