Penske Media Corporation

SHE Media: Senior Writer, Health & Wellness

Penske Media Corporation • $90K — $105K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of professional writing experience in online health, wellness, or lifestyle brands.
  • Strong editorial judgment for translating complex health topics into engaging content.
  • Fluency in digital strategy, analytics, and SEO best practices.
  • Ability to conceive content ideas for both social and video formats.
  • Genuine passion for women’s health with a robust network of industry contacts.

Responsibilities

  • Pitch and write high-quality content across various health and wellness topics.
  • Produce clean, expert copy on deadline in multiple formats, including features and interviews.
  • Collaborate with social and video teams to generate native story ideas and content.
  • Optimize content for SEO and analytics, leveraging data to enhance engagement.
  • Source and interview experts and community voices for articles and videos.
  • Act as a brand ambassador at events and on panels, confidently engaging with audiences.
  • Stay informed on trends affecting midlife women's health and broader cultural topics.
  • Bring innovative approaches to content creation, experimenting with new tools and formats.

Benefits

  • PMC-Paid Healthcare with no contributions from employees for medical, dental, and vision coverage for the employee and family.
  • Flexible Spending Accounts for healthcare and dependents.
  • Paid Parental Leave and a 401(k) Retirement Plan with employer match.
  • Employee Assistance Program and life insurance coverage.
  • Comprehensive discounts on wellness, lifestyle, and financial essentials, including pet insurance and mortgage discounts.
  • New Flexible Vacation Policy to support personal and professional well-being.
Full Job Description
SHE Media: Senior Writer, Health & Wellness

SHE Media's health brand, Flow Space, launched in March 2023 at SXSW, is hiring a Senior Writer, Health & Wellness. Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to invest in their whole life health.

The Senior Writer, Health & Wellness will be a key member of the Flow Space editorial team, working closely with the Editorial Director to create content across the full spectrum of midlife women's health and wellness - from longevity science and health optimization to fashion, beauty, nutrition, and lifestyle. The ideal candidate is a skilled, curious, and versatile writer with deep roots in health journalism and the range to move fluidly across categories and formats. They are as comfortable filing a deeply-reported feature on healthspan innovation as they are writing a sharp beauty roundup-and conceiving and filming a social video about it. They bring a strong network of experts, medical professionals and compelling sources to every story they tell. The Senior Writer, Health & Wellness will stay ahead of news cycle, tracking developments across women's health and the broader cultural landscape, knowing when something is a quick hit and when it's a story worth chasing.

As SHE Media values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

The Work
  • Pitch and write high-quality content across health, longevity, innovation, beauty, fashion, nutrition, and lifestyle - with health as your north star and genuine range as your superpower
  • Produce clean, expert copy on deadline across formats: deeply reported features, news hits, roundups, interview series, and special packages
  • Collaborate with the social and video team on content ideation - contributing a steady stream of fresh, platform-native story ideas and helping translate editorial into compelling content across channels. Comfort in front of camera a plus, not a prerequisite.
  • Optimize content for SEO, social, syndication, and other referral sources; leverage traffic analytics to increase engagement and grow audience
  • Source, identify, and interview experts, community voices, and compelling subjects across both article and video formats
  • Act as a Flow Space ambassador - comfortable taking the stage at live events, speaking on panels, and engaging confidently on camera in service of the brand.
  • Stay current on trends and developments across health and wellness - and across the broader cultural landscape impacting midlife women
  • Bring an innovative, forward-thinking mindset to content creation, with fluency in emerging tools including AI, and a willingness to experiment with new formats and workflows.
  • E-commerce and affiliate content experience is a plus

The Fine Print
  • Minimum 7-10 years of professional writing experience at an online health, wellness, or lifestyle brand - health writing is the foundation, range is the differentiator
  • Strong editorial judgment and the ability to translate complex topics into content that's engaging, accurate, and useful to real women
  • Fluency in digital strategy, analytics, and SEO best practices
  • Comfort generating content ideas for social and video - you think in stories, not just articles
  • A genuine passion for women's health and a solid roster of industry contacts

A good faith estimate of the salary range is $90k - $105k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It's all About You...

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees' needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Penske Media Corporation

Penske Media Corporation (PMC) is a digital media and publishing company that owns and operates a portfolio of brands across multiple platforms, including Variety, Rolling Stone, Deadline Hollywood, WWD, and Robb Report. PMC was founded in 2003 by Jay Penske and is headquartered in Los Angeles, California. The company has offices in New York, London, and Hong Kong. PMC's brands cover a range of topics, including entertainment, fashion, beauty, music, and technology. PMC also owns a number of events and conferences, including the Variety Entertainment Summit and the WWD Beauty CEO Summit.
Learn more about Penske Media Corporation
Size
1,000 employees
Industry
Founded
2003

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