SFMC Technical Lead

Varmoda Tech

$110K — $140K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.
  • 6+ years hands-on SFMC configuration and technical support experience.
  • Salesforce Marketing Cloud Administrator and Marketing Cloud Consultant certifications required.
  • Proficient in AMPscript, SSJS, SQL, HTML/CSS, and REST/SOAP APIs.
  • Experience integrating CRM systems with SFMC (Salesforce Sales/Service Cloud, MuleSoft, or equivalent).
  • Knowledge of CPUC, CCPA/CPRA, CAN-SPAM, and GDPR data-handling regulations.

Responsibilities

  • Serve as the technical owner of SJCE's SFMC instance, ensuring best practices and scalability.
  • Configure and maintain SFMC components across various studios and builders.
  • Build and manage data extensions, filters, SQL queries, and automate processes.
  • Support integrations with CRM systems and troubleshoot data-sync errors and anomalies.
  • Enforce secure development practices and protect customer data integrity.
  • Lead platform updates, security patches, and new release adoption.
  • Develop technical SOPs, architecture diagrams, and documentation for handover.

Benefits

  • Comprehensive support for Tier-2/Tier-3 technical issues from 7 AM to 6 PM PT, Monday-Friday.
  • Opportunity to manage and lead technical aspects of a significant SFMC instance.
  • Engagement with the latest Salesforce updates and technology advancements.
  • Focus on secure and ethical handling of customer data elements.
Full Job Description
Roles and Responsibilities
  • Serve as the hands-on technical owner of SJCE's SFMC instance, ensuring configurations follow Salesforce-recommended best practices and are scalable, maintainable, and well documented.
  • Configure and maintain SFMC components: Email/Mobile/Social Studio, Web Studio/Cloud Pages, Journey Builder, Automation Studio, and Contact Builder / Data Designer.
  • Build and manage data extensions, filters, SQL queries, and automations; configure scheduled processes and file-drop integrations.
  • Support integrations with CRM systems, data warehouses, and APIs, including troubleshooting data-sync errors, performance issues, and platform anomalies.
  • Enforce secure development practices, protect system integrity, and ensure no customer data is stored, transferred, or used outside the engagement scope.
  • Lead platform updates, security patches, bug fixes, and new-release adoption provided by Salesforce.
  • Develop and maintain technical SOPs, architecture diagrams, and configuration documentation for SJCE handover.
  • Provide Tier-2/Tier-3 technical support with unlimited incidents via phone, email, and online during 7 AM - 6 PM PT, Monday-Friday.
  • Immediately investigate and report any suspected data breach or security incident to the Program Manager and SJCE.

Minimum Qualifications
  • Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.
  • 6+ years hands-on SFMC configuration and technical support experience.
  • Salesforce Marketing Cloud Administrator and Marketing Cloud Consultant certifications.
  • Demonstrated proficiency in AMPscript, SSJS, SQL, HTML/CSS, and REST/SOAP APIs.
  • Experience with CRM ↔ SFMC integrations (Salesforce Sales/Service Cloud, MuleSoft, or equivalent).
  • Working knowledge of CPUC, CCPA/CPRA, CAN-SPAM, and GDPR data-handling requirements.

Preferred Qualifications
  • Salesforce Marketing Cloud Developer or Email Specialist certification.
  • Prior SFMC delivery for a utility, CCA, or regulated public agency.
  • Experience with Marketing Cloud on Core (MC Growth/Advanced) migrations.
  • Familiarity with Snowflake, Azure Data Lake, or AWS-based data warehouses for SFMC data feeds.

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