Job Description

Under the direction of the SEO Manager, the SEO analyst will participate in shaping and implementing WGU's SEO strategy and assure continued performance of WGU's website and owned properties. They will be responsible for analyzing search and website analytics, identifying gaps in website content, optimizing pages for improved search results, building links, implementing strong technical SEO, and engaging in content creation and optimization.

Essential Functions and Responsibilities:
Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
Perform keyword and competitor analyses.
Execute effective link-building strategies.
Optimize page content, metadata, and other on-page elements.
Keep up to date on current algorithm, and SEO trends.
Monitor daily performance metrics to understand SEO strategy performance.
Create reporting on website analytics and performance.
Monitor SEO metrics and key performance indicators to identify insights and potential issues.
Understand and present information on industry best practices for measuring success of search.
Performs other related duties as assigned.

Knowledge, Skill and Abilities:
Passion for SEO and internet marketing.
Outstanding ability to think creatively and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
This individual will have excellent analytical, organizational, project management, and time management skills.

Competencies:
Organizational Impact:
Works to achieve operational targets within job areas impacting department, function, or office results.
Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.
Problem Solving & Decision Making:
Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area's effectiveness while leveraging a systems-thinking approach.
Problems faced may require an understanding of a broader set of issues and job areas.
Communication & Influence:
Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.
Leadership & Talent Management
May provide guidance and assistance to entry-level professionals and or support employees.
Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Job Qualifications:
Minimum Qualifications:
Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.

Department Specific Minimum Qualifications:
A Bachelor's degree in marketing, advertising, communications, business, or a related area is preferred.
3+ years of experience in successfully executing SEO campaigns.
Basic knowledge of HTML, CSS and JavaScript.
Strong understanding of search engine algorithms, technical SEO, and ranking methods.
Experience with SEO industry programs and tools such as Google Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
Experience with CMS platforms AEM, WordPress, or similar.
Experience with content management tools such as WorkFront.

Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Requires extensive sitting and dexterity to perform work on a PC.
Typical physical demands include ability to sit, stand or walk extensively.

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.