ABOUT THE ROLEWe're looking for someone to own Runway's SEO and AEO strategy, end to end. You'll build out our library of SEO content at scale, run experiments to sharpen what's working, own technical SEO health and report on what's working to drive organic growth.
This is a hybrid strategy-and-execution role. You won't just hand off a keyword list and wait. You'll be optimizing a piece of content one day and making a technical case to our development team the next.
WHAT YOU'LL DO- Own Runway's SEO and AEO strategy: Keyword cluster architecture (pillar-and-spoke), competitive SERP and content-gap analysis, understanding what stage of the buying journey a searcher is in so content matches what they actually need, as well as champion Runway's presence in AI-generated answers.
- Build out Runway's library of SEO content: Briefs, landing pages, articles and more, identifying and scoping high-opportunity content, without sacrificing quality or brand voice
- Design and run experiments on content formats, internal linking and page structure and use the results to sharpen the strategy
- Own technical SEO health: Indexing, sitemaps, structured data and schema markup, ongoing site monitoring and recommend site structure and information architecture changes (page templates, internal linking, URL structure) that improve crawlability and rankings
- Own measurement and reporting for organic growth: Track keyword rankings, organic traffic and AI citation trends against clear targets, and go beyond traffic volume to measure whether that traffic actually converts into product signups
WHAT YOU'LL NEED- 4+ years in SEO, with experience contributing to overall strategy
- Experience building or scaling an SEO function from a small base, moving fluidly between strategic and hands-on work
- Experience collaborating across teams, including managing freelancers and partnering with product, marketing and design teams
- Proficiency with GA4 and Google Search Console, plus keyword/competitive research tools like SEMrush or Ahrefs
- Experience in AEO / AI-search visibility, with the ability to bake it into a broader SEO strategy
- Experience using Profound, AirOps, or similar AEO tool is a plus
- Experience at an AI, product-led or consumer-facing tech company is a plus, where SEO has to coexist with a fast-moving roadmap
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
