Summary:

Who you are:

As the Senior Web Strategist (IC3), you'll own the strategy and execution of Clio's global web presence across multiple regions - driving a consistent brand story while enabling the local relevance that converts. You'll work at the intersection of performance marketing, CRO, and user experience to make clio.com one of the most effective demand generation engines in legal tech.

You bring a bias toward action and a track record of leading complex, cross-functional web initiatives from brief to measurable outcome. You know how to earn trust with stakeholders, synthesize ambiguous data into clear strategy, and champion both big bets and incremental tests. You're energized by problems that require both creative thinking and analytical rigor, and you thrive in a collaborative, fast-moving SaaS environment.

What you'll work on:

Website Strategy (Multi-Region)

• Lead the strategy and execution of GTM campaigns across multi-region marketing web properties (US, Canada, UK, Australia) to serve as high-performing demand generation engines.
• Own regional web strategy - balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation.
• Drive end-to-end planning and execution for high-impact initiatives including microsites, website sections, and campaign landing pages, collaborating cross-functionally with Design, Dev, Growth, Content, CRO, and PMM teams.
• Serve as a strategic partner to regional Demand Generation Managers, ensuring web properties are built to convert.
• Monitor market trends and competitive benchmarks to keep strategy innovative and effective.

Conversion Rate Optimization (CRO)

• Partner closely with the CRO Manager to develop and prioritize test hypotheses, execute iterative experiments, and synthesize findings into actionable web strategy improvements.
• Lead website audits across regional properties, identifying UX, UI, and messaging opportunities with supporting data and clear business rationale.
• Help build a strong test-and-learn culture on the web team.

SEO Strategy & Execution

• Partner with the SEO agency and in-house SEO/Content team to execute technical SEO across all regions.
• Ensure SEO best practices are embedded into every web project from inception through launch.

Analytics & Marketing Technology

• Define and own regional web KPIs, delivering actionable reporting to leadership and stakeholders.
• Leverage analytics tools (Google Analytics, Amplitude, Looker) to track trends, surface anomalies, and drive proactive optimization.

What you bring:

• 6+ years of experience in web strategy, growth marketing, or demand generation, ideally in SaaS or B2B environments.
• Demonstrated ability to lead multi-region or global web programs end-to-end, from brief to measurable outcome.
• Strong analytical skills with hands-on experience in Amplitude, Google Analytics, or equivalent tools.
• Experience with CRO methodologies, A/B testing platforms, and experimentation best practices.
• Solid understanding of SEO fundamentals and how they interact with web strategy.
• Excellent communication and stakeholder management skills; proven ability to influence cross-functional teams without direct authority.
• Comfort making decisions with imperfect information in a fast-moving environment.
• Knowledge of web tracking, attribution, and compliance considerations (cookie consent, GDPR).

Bonus points if you have:

• Experience in B2B SaaS, especially SMB-focused products or platforms.
• Legal industry knowledge or experience.
• Familiarity with Amplitude Analytics, DreamData, and Looker.
• Experience with heat-mapping tools (Mouseflow, Hotjar, Crazy Egg) and testing platforms (Optimizely, VWO).
• Background working in a sales-led SaaS organization with a self-serve motion.

This is a new role.
What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range* for this role is $109,700 to $129,000 to $148,300 CAD. There are a separate set of salary bands for other regions based on local currency.

*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.