Job Title: Senior Web Analytics and Reporting Specialist
Location: Mississauga, ON (HQ)
Employment Type: Full0time
Work Model: Hybrid
Additional Information: This role does not offer visa sponsorship or relocation assistance.What You9ll Do -Web Analytics Implementation & Management:Implement, configure, andmaintainweb analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking
Collaborate with developers to ensureaccuratetagging and data layer integrity
Monitor data quality and troubleshoot tracking issues to ensureaccuratedata collection
Manage analytics implementations across Umbraco/ GA4and othersimilarweb platforms
Stay current with analytics platform updates and best practices
Reporting & Dashboard Development:Build andmaintainreal-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools
Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance
Create interactive, user-friendly dashboards thatprovidedecision-ready insights
Develop recurring reports for executive stakeholders and operational teams
Design self-service reporting solutions for cross-functional teams
Data Analysis & Insights:Analyze website, campaign, and funnel performance toidentifytrends, issues, and optimization opportunities
Perform funnel analysis and attribution modeling to understand customer journeys
Identifyoptimization opportunities and translate data into actionable recommendations
Support A/B testing and multivariate testing initiatives with measurement frameworks
Provide training and documentation on analytics tools and dashboards
Support CRO initiatives by creating measurement plans, defining success metrics, and reporting on results
Experience You9ll Bring -Professional Experience and Required Skills:5-7 years of experience in web analytics, digital analytics, or reporting
Demonstrated experience building&deploying dashboards in at least two reporting tools
Experience integrating multiple data sources into unified reporting solutions
Experience with Salesforce Pardotanalyticsorsimilarmarketing automation platformstronglypreferred
GA4 AND Google Tag Manager
Looker Studioor a similar dashboarding tool
Power BI or Tableau
Excel skills including pivot tables, VLOOKUP, and formulas
Web conversion tracking
Digital marketing performance reporting
Strongly Preferred:Salesforce
Pardot
Google Ads reporting
Google Search Console
Paid social reporting, including Meta and LinkedIn
Data visualization and dashboard design
A/B testing and CRO reporting
Analytics Knowledge:Strong knowledge of conversion rate reporting, funnel analysis, and attribution
Basic understanding of web technologies (HTML, CSS, JavaScript basics)isan asset
Knowledge of digital marketing metrics and KPIs
Experience with event tracking and pixel-based tracking implementations
Nice to Have:Umbraco Engage (marketing personalization and analytics)
Power BI or Tableau
Basic HTML, CSS, and JavaScript knowledge
Experience with data layer documentation
Experience building executive-level marketing performance reports
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