Overview

We're looking for an outstanding Senior VP / Group Account Director to lead the troops and help drive the future of the business - for our growth and for our very ambitious Client. This role is for a new business win and is equal parts strategic visionary, client partner, and performance leader. It's no small task-but it's a fun and rewarding one. If you're up for it, read on.

Responsibilities

Day to day, your role will include:

You'll work on a Power of One brand and develop high-level strategic plans, effectively leverage cross-functional teams, and influence senior clients through your deep expertise in membership, loyalty, personalization and e-commerce. You understand how marketing drives measurable business outcomes, and you'll champion a performance-driven culture across the team and client engagements.

Specifically, you will be responsible for:

• Serving as a senior strategic advisor to clients, eloquently articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalization-keeping clients informed on industry trends, emerging platforms, and evolving consumer expectations
• Leading membership acquisition and retention strategy, including the development of programs that deepen customer relationships, extend to new audiences, increase lifetime value, and drive sustained growth through data-driven engagement
• Scaling personalization efforts across the business, partnering with strategy, data, media, technology, and creative teams to operationalize personalization at speed and at scale across channels
• Building and growing trusted, senior-level client relationships, with the credibility to influence decision-makers and the business acumen to connect marketing initiatives to commercial impact
• Developing insight-driven, integrated marketing programs that balance brand and performance objectives, leveraging expertise across media, CRM, e-commerce, and emerging digital experiences
• Driving a performance-oriented culture, setting clear goals and expectations, using data and measurement to assess impact, drive performance insights and optimize work. And driving an experimentation agenda that delivers measurable results.
• Delivering compelling client presentations, providing recommendations that are concise, actionable, and grounded in both strategic insight and measurable outcomes
• Connecting clients to broader agency intellectual capital, bringing best practices, frameworks, and proven approaches-particularly in loyalty, personalization, and customer experience-to every engagement
• Owning client financials, including forecasts, budgets, scopes of work, and investments, and overseeing all legal and contractual processes
• Developing and inspiring talent, coaching senior leaders and rising stars, identifying skill gaps and upskilling talent, and building a high-performing, diverse team-including openness to non-traditional and client-side talent profiles
• Demonstrating strong corporate citizenship, through active participation in company initiatives, learning forums, and leadership communities, serving as a member of the Digitas Boston Senior Leadership Team and the Digitas Global Network
• Willingness to travel as needed-you're open to new places, new perspectives, and new ideas

Qualifications

We're looking for a Senior VP / Group Account Director with a proven track record of leadership and impact, including:

• A demonstrated passion for marketing, customer experience, and loyalty, with a history of delivering work that drives both brand strength and business performance.
• 10+ years of experience in integrated marketing, digital, CRM, loyalty, or customer experience leadership-including agency experience and strong exposure to, or experience within, client-side organizations.
• A refined understanding of how marketing, creative, strategy, media, technology, data, and analytics work together to power personalization and performance
• Deep knowledge of loyalty, retention, and customer lifecycle marketing, with experience applying data and insights to influence strategy and execution
• Superior analytical, strategic thinking, communication, and presentation skills, with comfort operating at the C-suite level
• Extensive marketing expertise across channels, including mobile, social, and emerging digital platforms
• A proven ability to grow and deepen existing client relationships while identifying new opportunities for expansion
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, particularly for ideation, research, personalization, and content development
• Bachelor's degree required; MBA strongly preferred

Got the sparkle? Apply if you believe your unique skills-and your passion for loyalty, personalization, and performance-are a fit.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.