Description Position at CMI Media Group
Primary AccountabilitiesStrategic Innovation & Thought Leadership- Mastermind Strategy: Oversee the comprehensive development, continuous evolution, and agile management of all SEO, GEO, and emerging search strategies across the agency, pioneering innovative processes that future-proof our capabilities and client success.
- Drive GEO & AI Leadership: Propel CMI's leadership in the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search, proactively identifying and capitalizing on opportunities that redefine organic discoverability.
- Publish & Present: Spearhead the conceptualization, authorship, and dissemination of compelling POVs, case studies, and industry insights in SEO and GEO. Represent the organization as a distinguished speaker at high-profile public forums, conferences, and industry events.
- Define Success Metrics: Establish and own the advanced measurement frameworks that rigorously evaluate and demonstrate the ROI of GEO and other innovative strategies in the emerging search landscape.
- Award-Winning Collaboration: Collaborate strategically with fellow Department Leads to identify and champion collective achievements, spearheading submissions for prestigious industry awards.
Client & Business Growth- Healthcare Industry Authority: Take the lead in establishing CMI's Media Group's authority in healthcare-specific GEO and SEO, setting the benchmark for excellence and strategic innovation within this specialized vertical.
- Pioneer Healthcare "Firsts": Launch groundbreaking "firsts" in healthcare SEO, particularly leveraging cutting-edge AI opportunities. Lead comprehensive internal and external educational initiatives on critical algorithm shifts.
- Client Relationship Management: Act as a trusted senior advisor and strategic partner for key client relationships (existing and prospective), leveraging thought leadership to deepen partnerships and expand business opportunities.
- Cross-Channel Synergies: Foster dynamic cross-channel collaboration with leads across Programmatic, SEM, and Social, effectively showcasing and amplifying the indispensable value of SEO and GEO within a holistic media ecosystem.
Operational & Financial Excellence- Department P&L Ownership: Assume full ownership of the department's financial performance, strategically managing to ensure optimal profitability, sustainable growth, staffing, and client hour allocations.
- Resource Allocation: Collaborate seamlessly with direct reports and the Client Finance team to ensure optimal resource allocation, strategic workforce planning, precise scoping projections, and staffing alignment.
- Vendor & Tooling Ecosystem: Cultivate high-value partnerships with industry-leading technology partners and vendors, meticulously evaluating and integrating platforms and tools that confer a competitive advantage.
Leading Our People & Strategic Talent Development- Foster Innovation Culture: Integrate with CMI's diverse teams to deliver collaborative, groundbreaking results. Inspire and guide the team with a visionary, content-first mindset.
- Direct Mentorship: Build, nurture, and inspire a strong, cohesive team of industry-leading experts. Provide strategic mentorship to senior direct reports, honing their leadership acumen and business intelligence.
- Talent Pipeline: Meticulously interview, hire, and foster/manage the development of high-caliber, forward-thinking SEO and GEO talent.
- L&D Partnerships: Spearhead the development and coordination of cutting-edge training programs and materials in collaboration with our Learning & Development team.
- Performance & Compensation: Design and implement comprehensive annual development plans. Oversee and strategically approve all staff compensation and promotion decisions in alignment with agency financial guidelines.
Education, Experience & Specialized Training- Foundation of Excellence: Bachelor's degree or equivalent in Marketing, Business, or a related quantitative/analytical field.
- Decades of Dominance: A minimum of 12+ years of progressive experience expertly managing and scaling complex SEO campaigns, with a consistent track record of transformative results.
- Proven Leadership Architect: At least 7+ years of dedicated team management experience, with demonstrated success building and scaling high-performing teams across all levels.
- Unrivaled SEO Mastery: Profound, hands-on expertise across the entire SEO spectrum, from flawless technical execution (HTML, Schema, site architecture) and strategic content creation to performance management.
- Platform & Tool Navigator: Expert-level command of leading SEO management platforms (e.g., BrightEdge, Conductor, SEMRush, Moz) and analytical tools (e.g., Google Analytics).
- AI Visionary & Tech Pioneer: Deep understanding of Artificial Intelligence's transformative impact on search, with a track record of adopting nascent technologies and launching novel service offerings.
- Data & Analytical Fluency: Advanced proficiency in Excel (including Pivot Tables, VLOOKUPs) and outstanding analytical problem-solving skills to translate complex data into actionable strategies.
- Compelling Communication: Exemplary written, verbal, and public speaking skills, capable of articulating complex strategies with clarity and persuasive impact.
- Healthcare Edge (Preferred): A distinct advantage if you possess a background or deep familiarity with the dynamic healthcare/pharmaceutical sector.
Are you ready to build the future of search with us?Apply today to join CMI Media Group as our SVP, GEO & Emerging Search Department Lead and make your mark on the future of healthcare media.
The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits
