Position PurposeLeads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Hybrid role out of Chicago, NY, or Cincinnati
Strategic Thinking & Leadership- Develop digital shelf content strategies aligned to business goals
- Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
- Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
- Integrate keyword and search data into natural, human-first content
- Apply retailer content guidelines and constraints
- Lead insight-to-creative translation
Content Optimization & Performance- Make data-backed recommendations to improve performance
- Analyze content effectiveness and refine messaging
- Partner with Search teams to improve discoverability
- Continuously evolve strategies based on platform changes
Collaboration & Communication- Collaborate with Search, Creative, and Client teams
- Lead content workstreams
- Present strategies and insights clearly to stakeholders
Innovation & Thought Leadership- Stay current on retailer AI tools (e.g., Rufus, Sparky)
- Track content trends and evolving requirements
- Contribute to thought leadership
Senior Strategist - Commerce SearchPosition PurposeLeads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.
Strategic Thinking & Leadership- Develop commerce search strategies aligned to client goals
- Translate complex data into actionable insights
- Conduct keyword research, competitor analysis, and share-of-search
- Identify growth opportunities from search behavior
Search Optimization & Performance- Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
- Improve ranking, visibility, and share of search
- Drive optimization via keywords, taxonomy, and content alignment
- Partner with Content teams to improve PDP quality
Collaboration & Communication- Collaborate with Content and Creative teams
- Present insights and recommendations clearly
- Lead search strategy workstreams
Innovation & Thought Leadership- Stay current on AI-driven search and retailer algorithms
- Apply forward-looking approaches to discoverability
- Contribute to thought leadership
For more information visit: www.MakeMarks.com
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate's location, experience, and other job-related factors.
Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
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