Barkley

Senior Strategist

Barkley • $95K — $115K *
Chicago, IL 60629In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Strong samples that showcase inspired strategic thinking.
  • Exceptional writing and presentation skills.
  • Extensive knowledge of insight and research methodologies.
  • Excellent reasoning skills for problem-solving and creative thinking.
  • Minimum 5 years of strategic experience preferred.

Responsibilities

  • Brief and collaborate with teams through entire project lifecycles.
  • Present daily strategy work to clients and build strong relationships.
  • Co-author strategic documents with the Director, such as experience maps.
  • Constantly understand client business issues and identify opportunities.
  • Design inventive primary research methodologies with the Intelligence team.
  • Co-lead primary research efforts, including interviews and focus groups.
  • Collaborate with teams to implement strategies effectively.
  • Partner with creatives and media for idea development and execution.
  • Master the strategic framework for impactful idea presentations.
  • Specialize in 1-2 areas of strategy such as communications planning or content.

Benefits

  • Mentorship opportunities to grow both generalist and specialist skills.
  • Engagement in diverse projects across various categories.
  • Collaborative environment with direct client interaction.
  • Opportunity to influence and improve agency processes.
  • Professional development in advanced strategic practices.
Full Job Description
The Senior Strategist is the daily voice and frontline, presenting day-to-day deliverables to the client and agency teams.
You forge strong internal and external partners and lead projects start to finish. You're responsible for mentoring. You grow your generalist and specialist muscles. You build your book of examples across categories.
The Senior Strategist position must exhibit a distinct "Voice" or brand of strategy, practicing art and science daily and delivering rigorous, collaborative, action-rich work.
You lead multiple day-to-day accounts and start to take lead on projects. You take initial drafts of the strategist and level them up in quality - both rigor and narrative. You must demonstrate strong autonomy and start to flex your generalist muscle across departments.
You must start to give ideas on how to improve agency process, you must know the industry, and be on the pulse of culture.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Briefing and collaborating with teams throughout entire projects (no hand-offs)
  • Presenting the majority of daily strategy work to clients and building key relationships.
  • Co-author of highly actionable strategic artifacts with Director (Exp maps, Brand Maps)
  • Know the client's key business issues at all times and proactive spotting of opportunities
  • Developing inventive and right primary research methodologies with Intelligence
  • Co-Leading primary research with intelligence- IDIs, focus groups, intercepts, survey design
  • Collaborating with teams to bring strategy to life
  • Partnering with creatives & media in idea development and execution
  • Mastering the art and science of the strategic setup to idea presentations
  • Development of 1-2 strategy specialty (comms planning, brand architecture, content, exp))
QUALIFICATIONS
  • Must have samples with inspired thinking.
  • Exhibit high-level writing and presentation skills.
  • Must demonstrate deep experience in insight and research practices.
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps.
  • 5+ years of direct experience in the strategy field preferred


About Barkley

Barkley is an independent advertising agency based in Kansas City, Missouri. The company was founded in 1964 by Bill Fromm and has since grown to become one of the largest independent agencies in the United States. Barkley provides a range of services including advertising, brand strategy, digital marketing, social media, and public relations. The company has worked with a number of high-profile clients including Dairy Queen, Hershey's, and Sonic Drive-In.
Learn more about Barkley
Size
501 employees
Industry
Media
* Ladders Estimates

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