Senior Strategic Insights Researcher

PrizePicks

$120K — $135K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in market research or a closely related field, actively engaged in the research lifecycle.
  • Experience designing and executing creative and advertising tests.
  • Ability to convert business decisions into actionable research objectives and designs.
  • Proficient in programming surveys using Qualtrics or equivalent tools.
  • Understand experimental designs and qualitative/quantitative analysis.
  • Hands-on experience moderating interviews and focus groups to evaluate ideas.
  • Proven track record of influencing business decisions through research findings.

Responsibilities

  • Design and run pre-launch creative and concept testing for PrizePicks.
  • Conduct mixed-method studies, combining fieldwork and analysis.
  • Deliver actionable recommendations to improve outcomes pre-launch.
  • Translate business needs into clear research objectives and designs.
  • Engage in various testing methods including surveys and focus groups.
  • Analyze and interpret results to inform creative direction.
  • Collaborate closely with cross-functional teams throughout the research process.

Benefits

  • Company-subsidized medical, dental, and vision plans.
  • 401(k) plan with company matching.
  • Annual performance bonus.
  • Flexible PTO promoting work/life balance.
  • Generous paid leave including 16-week parental leave.
  • Workplace flexibility with a focus on results rather than hours.
  • In-person company events and team outings.
  • Lifestyle enhancement program to support employee well-being.
  • Choice of company-provided equipment (Windows or Mac).
  • Opportunities for growth and professional development through annual reviews.
Full Job Description
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Description: Senior Researcher who builds and personally runs PrizePicks' pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role. What You'll Have:
  • 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
  • Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
  • Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
  • Has personally programmed surveys with visuals in Qualtrics or a comparable platform
  • Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
  • Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
  • Demonstrated mixed-method capability across quantitative and qualitative research
  • Can show examples of research changing a creative or business decision; not merely reporting consumer reactions
Nice to Have:
  • Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
  • Demonstrates exceptional ownership, persistence, and follow-through
  • Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
  • Has built benchmarks, research principles, or repeatable creative-learning systems
    Experience synthesizing consumer research with brand strategy, product context, and in-market performance
  • Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
    Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams
Where you'll live:
  • While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
Working at PrizePicks: The typical salary range for this position is $120,000 to $135,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted: 8/28/26

Benefits you'll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

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