Senior Strategic Insights Researcher

PrizePicks

$120K — $135K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in market research, consumer insights, or advertising research
  • Experience in designing and executing advertising concept tests
  • Ability to translate business decisions into research objectives and appropriate study designs
  • Hands-on experience with survey programming in Qualtrics or similar platforms
  • Understanding of experimental designs, sampling, and analysis
  • Experience moderating qualitative research like interviews and focus groups
  • Demonstrated capability in both quantitative and qualitative research methodologies

Responsibilities

  • Design and run pre-launch creative and concept tests
  • Conduct fieldwork to gather consumer insights
  • Analyze findings and deliver actionable recommendations
  • Translate complex business decisions into effective research strategies
  • Collaborate across marketing and product design teams on research initiatives
  • Implement mixed-method studies to enhance creative outcomes
  • Diagnose effectiveness of ideas through monitored qualitative studies

Benefits

  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to support work/life balance
  • 16-week paid parental leave and disability benefits
  • Workplace flexibility with modern work schedules
  • Company equipment provided
  • Annual performance reviews for career growth
Full Job Description
Description:

Senior Researcher who builds and personally runs PrizePicks' pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.

What You'll Have:
  • 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
  • Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
  • Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
  • Has personally programmed surveys with visuals in Qualtrics or a comparable platform
  • Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
  • Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
  • Demonstrated mixed-method capability across quantitative and qualitative research
  • Can show examples of research changing a creative or business decision; not merely reporting consumer reactions

Nice to Have:
  • Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
  • Demonstrates exceptional ownership, persistence, and follow-through
  • Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
  • Has built benchmarks, research principles, or repeatable creative-learning systems
    Experience synthesizing consumer research with brand strategy, product context, and in-market performance
  • Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
    Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams
Where you'll live:
  • While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
Working at PrizePicks:

The typical salary range for this position is $120,000 to $135,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 8/28/26

Benefits you'll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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