YOUR MISSIONAs the Senior Manager Sports Marketing Basketball, you will lead the strategy and execution of key athlete partnerships, ensuring athletes are amplifying brand and product priorities authentically for the global basketball business unit. This role will deliver a best-in-class brand experience to cultivate high-value partnerships that drive revenue, customer acquisition, and brand awareness.
Strategic Leadership- Build and maintain a comprehensive activation plans for athlete partners for ongoing engagement around milestones, key brand moments, global events, product launches and seasonal priorities.
- Resolve conflicts and troubleshoot issues quickly, maintaining strong partnersatisfaction and retention.
- Proactively manage up by keeping leadership informed of partnership plans and requests, aligning expectations, potential risks and providing timely updates on key initiatives.
Cross-Functional Collaboration- Strong strategic acumen and the ability to connect partnerships to the broader business strategy.
- Collaborate with Product, Global Marketing Teams, Global Business Units, Regional Account Marketing Teams, Creative Channels and Communications to operationalize and scale partner initiatives.
- Work with integrated marketing channels to formulate the consumer journey, media plan, retail strategy and social rollout for signature collections and player capsules to internal and external stakeholders.
- Formulate detailed recaps with internal channels to communicate campaign wins and growth opportunites in connection to signature franchises, key initiatives and events.
Partnership Management- Led the day-to-day partnership management with PUMA Basketball athletes. This includes but is not limited to:
- Ensure athletes have a constant flow of the right product. This includes both on court and off court product.
- Work with each athlete to understand their performance basketball product needs as well as their off the court style preferences.
- Build and maintain relationships with talent management representatives and industry contacts.
- Handle assigned athletes' servicing needs such as invoice processing, securing product, contractual budget planning, travel bookings, etc.
- Organize athlete product meetings virtual and in-market for footwear and apparel development connected to signature collections and player capsules, owning environment, agenda and hosipitality at a word-class level.
- Coordinate and attend brand photoshoots and appearances with assigned athletes to manage ambassador requests at brand initiatives.
- Ensure that PUMA is fulfilling our contractual obligations to each athlete.
- Work with the athletes to identify and support their charitable initiatives
- Ensure athletes are posting on engaging with the brand on social media in a natural and authentic way.
YOUR TALENT- Bachelor's Degree in relevant field of study
- 5+ experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments
- Strong organizational, problem solving, time management skills.
- Proven ability to manage multiple projects effectively and with desired end results is important
- Proven leadership experience with cross-functional teams.
- Ability to work collaboratively with multiple stakeholders
- Exceptional written and verbal communication skills; strong executive presence and stakeholder management experience with athletes, agents, and senior leaders
- Extensive knowledge on the basketball community-from grassroots to professional
- Passionate about sport and sport culture
- Domestic & International Travel - 40%
The hiring range base pay for this position is $74,500 - 101,120 + Bonus + Benefits
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
