Are you passionate about turning data into actionable insights that drive business growth? Scripps is seeking a
Sr Specialist, Marketing Media Measurement to monitor and evaluate the performance of our paid media, on-air placement, earned media, social media, and influencer campaigns. In this role, you'll be at the center of our marketing analytics efforts, focusing on media performance metrics while acting as a liaison between Marketing and Research & Insights. You'll review campaign effectiveness across all channels, identify optimization opportunities, develop media mix modeling, and provide recommendations that improve media and marketing ROI. This position ensures our media investments align with contractual obligations while delivering data-driven recommendations that maximize audience engagement and conversion outcomes.
WHAT YOU'LL DO- Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels.
- Track key growth metrics to measure campaign effectiveness and ROI.
- Identify underperforming placements and flag optimization opportunities.
- Report weekly on all campaign metrics.
- Generate pacing and optimization reports for all media campaigns.
- Track promo plan placement and valuation to ensure alignment with contractual media obligations.
- Review audience engagement and conversion data to understand media impact.
- Coordinate with Research and Insights team to validate media spend impact on business outcomes.
- Partner with owned, paid, social and partner teams to implement data-driven improvements.
- Test and measure new strategies to maximize growth potential.
- Present actionable insights to leadership on campaign performance and opportunities.
- Build dashboards that clearly show media and outreach performance against growth goals.
- Communicate findings and recommendations to marketing and leadership teams.
- Stay current on media measurement best practices and industry benchmarks.
WHAT YOU'LL NEED- BS/BA in related discipline or equivalent years of experience preferred
- Generally, 5+ years of experience in related field such as broadcast or traditional media measurement preferred; certification may be required in some areas
- Experience with marketing mix modeling (MMM) and multi-touch attribution, promo tracking and media valuation systems preferred
- Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred
WHAT YOU'LL BRING- Proficiency in analytics platforms
- Advanced Excel/Google Sheets skills and experience with data visualization tools
- Experience with media measurement and attribution platforms
- Understanding of digital advertising platforms
- Knowledge of broadcast traffic and scheduling systems
- Strong analytical and problem-solving skills with attention to detail
- Excellent communication skills with ability to translate complex data into actionable insights for non-technical stakeholders
- Strong organizational skills to manage multiple campaigns and reporting deadlines
- Strategic thinking with understanding of marketing funnel dynamics and media planning
- Experience with media buying, placement, and performance measurement
- Knowledge of connected TV/OTT measurement and cross-platform analytics
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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
