Job Description
How you'll make an impact: The Transcatheter Heart Valves division at Edwards is looking to expand our Digital team in Irvine, CA with an entrepreneurial team member who is analytical, inquisitive, driven, and resourceful. The
Marketing Automation & Demand Gen Specialist is a solution-oriented individual with deep, hands-on experience in Marketo and a strong track record driving scalable demand generation and lifecycle marketing programs.
A successful candidate is a Marketo SME who takes full ownership of marketing automation, email marketing, and demand generation strategy. They design and scale lifecycle programs, build high-performing nurture campaigns, and drive measurable improvements in engagement, lead quality, and pipeline. They combine deep technical expertise with a strong business mindset and can translate data into action. They proactively optimize performance, influence cross-functional teams, and elevate Marketo from an execution tool to a core growth and engagement engine for the organization.
This candidate demonstrates strong collaboration and cross-functional partnership, aligning teams around shared goals. They bring strategic thinking, connecting marketing automation expertise to business outcomes like therapy adoption and improving customer engagement across the care journey. They take ownership, proactively solving problems and optimizing performance. They communicate complex concepts clearly, influence stakeholders with data, and show curiosity and adaptability.
- Serve as the primary owner of Marketo, leading program architecture, campaign orchestration, data structure, and platform governance.
- Design, build, and scale marketing automation and demand generation programs, including nurture strategies, triggered campaigns, and lifecycle-based engagement.
- Partner with marketing stakeholders to translate business objectives into automated campaign strategies that drive lead capture, qualification, and progression.
- Define and enforce best practices across program templates, naming conventions, and workflows to improve efficiency and scalability.
- Establish and lead A/B testing and optimization frameworks to continuously improve campaign and email performance.
- Analyze performance across campaigns and channels, developing dashboards and delivering clear, actionable insights to drive data-informed decisions.
- Own and optimize the marketing automation ecosystem (Marketo, Salesforce), ensuring data integrity, segmentation, and lead management processes are effectively implemented.
- Partner with IT and vendors on integrations, data architecture, and martech enhancements to enable scalable execution and measurement.
- Support global and regional teams in scaling campaign execution and adoption of marketing automation capabilities.
- Other incidental duties
What you'll need (Required):- Bachelor's Degree in related field with 5 years of previous related experience required.
- Master's Degree or equivalent in related field with 3 years of previous related experience required or
What else we look for (Preferred):- Adobe Marketo Engage Business Practitioner Expert Certification
- Deep, hands-on Marketo expertise, including:
- Engagement Programs and nurture strategy
- Complex campaign builds and trigger logic
- Segmentation, tokens, and dynamic content
- Lifecycle modeling and lead scoring
- Proven experience owning marketing automation and email marketing programs at scale.
- Strong background in demand generation strategy and execution, with demonstrated impact on pipeline.
- Experience with Salesforce and integrated martech ecosystems (CDPs, analytics platforms).
- Understanding of lead management processes, data governance, and marketing operations frameworks.
- Strategic mindset with ability to connect marketing automation efforts to business outcomes
- Strong analytical skills with focus on performance optimization and continuous improvement
- Technical fluency to partner with IT on APIs, data flows, and integrations
- Clear, concise communicator who can translate complex systems into actionable insights
- High ownership mentality with a focus on driving results, not just executing tasks
- Excellent documentation and communication skills.
- Strict attention to detail.
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
- Ability to manage competing priorities in a fast-paced environment.
- Adheres to all company policies, procedures, and business ethics codes.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $92,000 - $130,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
