You bring a strong blend of digital marketing expertise and analytical thinking, with a natural ability to uncover new opportunities and stay ahead of evolving market trends. As our Senior Specialist, Digital Performance Marketing, you will collaborate with internal stakeholders and vendor partners to deliver performance-driven digital campaigns, using data and insights to measure success and continuously optimize ROI. Experience contributing to or leading SEO strategy and execution is considered a strong asset.

What will you be doing?

• Proactively manage paid marketing campaigns to ensure business objectives and key targets are met within budget.
• Manage and optimize campaigns across digital ad platforms and a variety of channels, including Paid Search/SEM, Display, and Social.
• Conduct optimization activities such as Paid Search keyword research, managing bids and budget allocation, and conducting creative A/B tests.
• Work with partner teams to develop new creative assets and new website landing pages to drive optimization improvements.
• Collaborate with marketing vendors (e.g., Google) to develop a strategic roadmap to help contribute towards business goals.
• Coordinate with tech teams to implement campaign tracking.
• Partner with the Marketing Data & Analytics team to understand campaign performance and use insights to optimize campaigns.
• Develop reports and dashboards to monitor campaign performance.
• Stay up to date on industry changes, trends, and new strategies for digital marketing.

What experience do you have?

• 3+ years of digital performance marketing experience.
• Bachelor's degree with a quantitative-oriented specialization (e.g., Engineering, Math, Finance).
• Experience managing large monthly budget campaigns ($100,000+) on digital ad platforms.
• Experience with Google Ads, Meta Ads, and Microsoft Ads.
• Excellent data analysis skills, with the ability to optimize marketing funnels and measure ROI.
• Excel is your middle name - you are a master of report building and manage large data sets with ease. You know how to distill performance data into insights and optimizations that will drive lead volume growth and/or cost efficiency. You love working with pivot tables, VLOOKUPs, and formulas.
• Knowledge of SEO best practices is a plus.
• You have an entrepreneurial spirit and are fearless in your ability to bring forward and execute new and innovative marketing tactics - willing to take risks!

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

$79,200.00 - $93,500.00 CAD (includes base salary and bonus)

We're committed to attracting and rewarding top talent. Our compensation ranges are thoughtfully designed to reflect market competitiveness, internal equity, and the experience and impact each candidate brings to the role.

At goeasy, we believe transparency fosters trust - and that rewarding performance with fair, competitive pay and meaningful growth opportunities is key to our success.

Should your total compensation expectations fall above the posted range, we still encourage you to apply. If selected for an interview, you'll have the opportunity to discuss this with our recruitment team, as there may be flexibility based on your background and overall fit. Total compensation includes base salary and bonus.

This posting is for an existing vacancy within our team.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer:

Financial Benefits:

• RRSP matching and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

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