Foley & Lardner

Senior Specialist, Business Development & Marketing

Foley & Lardner$91K — $137K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s Degree required; preferred in marketing, business, or communications.
  • 5+ years of experience in business development/marketing, ideally in legal or professional services.
  • Solid understanding of legal industry and related sectors such as government affairs, financial services, real estate, or environmental markets.

Responsibilities

  • Support business development and marketing for various practice groups, including Finance and Real Estate.
  • Develop and maintain pitches, proposals, RFP responses, and presentations.
  • Conduct research for strategic business development and client opportunities.
  • Assist with tailored marketing materials and strategies for client teams.
  • Coordinate legal directory submissions and related attorney contributions.
  • Plan and execute thought leadership events and marketing initiatives.
  • Manage memberships, sponsorships, and advertising opportunities related to practice groups.

Benefits

  • Hybrid work environment.
  • Professional development opportunities.
  • Engagement in thought leadership and brand-building activities.
Full Job Description
Overview

Foley is currently seeking a Business Development & Marketing (BD&M) Senior Specialist to join our team! The right candidate will have strong project management skills and assist the Business Law Department in managing and executing initiatives that support the Finance, Real Estate, Insurance, Government Solutions/Lobbying, and Environmental practice groups, as well as the Environmental, Social & Governance (ESG) team. This position will report to the BD&M Manager to stay versed on emerging legal and market trends and help position the firm for increased revenue and profile-raising opportunities. The Senior Specialist will collaborate closely with attorneys and Business Development & Marketing colleagues to support strategic business development initiatives, client opportunities, and profile-raising efforts across multiple practices.

Responsibilities
  • Support business development and marketing initiatives for the Finance, Real Estate, Environmental, Insurance, and Government Solutions practice groups, as well as the lobbying team.
  • Develop, coordinate, and maintain customized pitches, proposals, RFP responses, presentations, and other client-facing marketing and business development materials.
  • Conduct client, market, industry, and competitive intelligence research to support strategic business development opportunities, client pursuits, cross-selling initiatives, and efforts to deepen existing client relationships and expand the client base.
  • Support strategic client teams and key client opportunities by assisting with research, planning, tailored marketing materials, and business development strategies.
  • Coordinate and support legal directory, rankings, and award submissions, including gathering matter information, coordinating attorney input, drafting submissions, and managing related follow-up efforts.
  • Plan and execute webinars, virtual programs, seminars, conferences, sponsorships, client entertainment, and other thought leadership and profile-raising events, including coordinating speakers, logistics, invitations, marketing communications, website and digital promotion, attendee tracking, reporting, and follow-up communications.
  • Coordinate attorney participation in sponsorships, conferences, speaking engagements, rankings, awards, memberships, and other profile-raising initiatives, helping maximize the value of firm investments and related benefits.
  • Manage key practice group memberships, sponsorships, industry listings, and related opportunities, including annual renewals, profile updates, advertising opportunities, and associated marketing initiatives.
  • Create, distribute, publish, and maintain thought leadership and marketing content, including client alerts, invitations, newsletters, industry insights, articles, blog posts, event pages, attorney biographies, internal newsletters, and related website content through the firm’s content management and communication platforms.
  • Develop and coordinate social media promotion efforts for attorney achievements, events, publications, thought leadership, rankings, and other business development initiatives, including drafting share packages and creating supporting graphics and marketing materials.
  • Maintain and update the firm’s CRM database for supporting practice groups, including data entry, list management, external mailings, and reporting.
  • Identify and evaluate memberships, sponsorships, events, and other opportunities that support profile-raising, lead generation, and business development objectives.
  • Track and report on the return on investment of business development and marketing activities.
  • Collaborate with attorneys, practice groups, sectors, and Business Development & Marketing team members to identify client service opportunities, strengthen internal relationships, and support firmwide initiatives.
Qualifications
  • Bachelor’s Degree required. Degree in marketing, business, communications, or related field preferred.
  • Minimum of five (5) years of business development and/or marketing experience required, preferably in legal or a complex, consultative professional services organization.
  • Understanding of the legal industry, government affairs and lobbying, financial services sector, real estate industry, environmental sector, or related markets strongly desired.

In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range for this position. The actual amount offered will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley.  We are accepting ongoing applications.  #LI-Hybrid 

-Madison, Milwaukee, Orlando, Tallahassee,Tampa - $83,200 to $124,800-Austin, Chicago, Dallas, Denver, Houston  - $91,500 to $137,300-Boston, New York, Washington D.C. - $99,800 to $149,800

About Foley & Lardner

Foley & Lardner is a law firm that provides legal services to clients in a variety of industries, including healthcare, energy, and technology. The firm was founded in 1842 and is headquartered in Milwaukee, Wisconsin. Foley & Lardner offers a range of legal services, including corporate law, intellectual property law, and litigation. The firm has offices in the United States, Europe, and Asia, and serves clients around the world. Foley & Lardner is known for its expertise in healthcare law, and has been recognized as one of the top healthcare law firms in the United States.
Learn more about Foley & Lardner
Size
1,000 employees
Industry
Net Income
$200 million
5 Year Trend
+5%
Revenue
$836 million
NASDAQ

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