Sinclair Broadcast Group, Inc

Senior Social Producer, Branded Content

Sinclair Broadcast Group, Inc$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in producing digital and short-form social content for media, sports, or digital brands.
  • Strong background in developing and executing original social video concepts.
  • Proven track record in creating content that achieves measurable audience growth and engagement.
  • Proficient in Adobe Creative Suite for editing polished social content.
  • Fluency in platform-specific strategies for YouTube, TikTok, Instagram, and Facebook.
  • Experience working with on-camera talent and production crews.
  • Organizational skills to manage multiple projects and teams effectively.

Responsibilities

  • Develop branded social franchises and content concepts in collaboration with leadership and sales teams.
  • Oversee production of engaging branded content from concept to delivery for various social platforms.
  • Translate advertiser objectives into authentic, audience-centric creative concepts.
  • Align social programming with broader content strategies while managing its publishing and optimization.
  • Manage project workflows to ensure timelines and deliverables are met by all involved teams.
  • Produce, direct, and potentially shoot fast-turnaround social content as needed.
  • Utilize audience data and platform analytics to inform content strategies and optimize distribution.

Benefits

  • Participation in a retirement plan.
  • Life and disability insurance.
  • Health, dental, and vision plans.
  • Flexible spending accounts.
  • Sick leave, vacation time, and personal time.
  • Parental leave and employee stock purchase plan.
Full Job Description
Job Description

We are seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short-form social content and digital franchises across the AMP Sports portfolio that support brand partnerships and revenue growth.

Partnering closely with leadership, social, production, sales, and marketing, this person will identify new content opportunities, develop creative concepts, and own execution from idea through delivery. They will translate advertiser briefs into content that delivers brand messaging while still feeling organic, entertaining, and valuable to our audiences.

The ideal candidate is a highly versatile social-first digital producer and editor with strong creative instincts and deep understanding of audience growth, platform strategy, and original short-form content development. They can turn brand objectives, platform and audience insights, and show strategy into compelling social programming, and can oversee ideas from concept through production and publishing. Hands-on production and editing skills, and an understanding of production workflows will be necessary.

What You'll Do
  • Partner with content, sales, marketing, and leadership to proactively develop a pipeline of branded social franchises, sponsored concepts, and social-first extensions designed to grow audiences and create revenue opportunities.
  • Oversee end-to-end execution of a variety of highly engaging branded social franchises and sponsored content, from static posts and short-form video to on location and activation productions.
  • Work with sales to translate advertiser briefs, objectives, and brand guidelines into creative concepts that feel authentic to our programming, channels, and audiences.
  • Partner with individual show content and social teams to ensure alignment with broader programming and audience strategies, while independently managing publishing and optimization of branded content.
  • Own assigned projects from concept through delivery. Manage pre-sale through post-production workflow, ensuring all teams are aligned expectations, timelines, and deliverables.
  • Oversee production and post-production of social content, with the ability to edit, shoot, and/or direct when appropriate, particularly for fast-turnaround social work.
  • Leverage strong understanding of platform algorithms and content strategies across YouTube, Instagram, TikTok, Threads, and Facebook to optimize publishing and distribution for maximize audience growth. Publish content according to strategies set.
  • Identify opportunities to extend larger productions into compelling short-form and social assets rather than simply creating cutdowns.
  • Work across multiple AMP Sports shows while maintaining each show's distinct voice, audience strategy, and creative identity.
  • Evaluate campaign performances, use audience data and platform analytics, and keep up with latest trends to identify content opportunities and inform creative and distribution decisions.
  • Produce and direct on-camera talent, athletes, and creators remotely, in studio, and on location when necessary.
  • Serve as a flexible senior social resource across the portfolio, with the ability to step into lead channel strategy responsibilities when needed.
  • Other duties as assigned.

Who You Are
  • 5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital first brand.
  • A digital producer first, with strong experience developing original ideas and bringing them from concept through execution, particularly across social and short-form video for brands.
  • Proven experience developing social programming or content strategies while integrating partner objectives that have driven measurable audience growth, engagement, or viewership.
  • Highly proficient in Adobe Creative Suite, with the ability to independently edit engaging, polished short-form social content.
  • Experience receiving a brand brief and independently overseeing execution of campaign requirements across social, from ideation to publishing.
  • Deeply fluent in YouTube, Instagram, TikTok, Facebook, and Threads channel strategies, including how content, distribution, and publishing should be adapted for each platform.
  • Working fluency with production equipment (cameras, lighting, microphones) with an ability to independently shoot and produce high-quality content.
  • Experienced working directly with and coaching on-camera talent, athletes, creators, or other high-profile personalities.
  • Strong organizational skills, ability to align multiple teams and manage ongoing productions across several shows simultaneously.
  • Highly collaborative, proactive, resourceful, and comfortable operating with significant creative ownership while maintaining alignment with key stakeholders.
  • Passionate about sports content across digital channels, keeping up with latest news, trends, and best practices.
  • Experience sourcing and manage freelance crews, vendors, and other production resources for larger projects is a plus.
  • Ability to travel, and work nights, weekends, and holidays as projects call for.


The base salary compensation range for thisrole is $100,000 to $120,000. Final compensation for this role will be determinedby various factors such as a candidates'relevant work experience, skills, certifications,and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave,vacation time, personal time, parental leave and employee stock purchase plan.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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