The Community You Will JoinAt Airbnb, Instagram is where our brand shows up most visibly. It's where travel, culture, and belonging come to life - not as a point of sale, but as something people choose to spend time with. This role will help define that presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb.
We're looking for someone who can combine creative instinct, editorial judgment, and platform expertise to build something innovative and enduring. Someone excited by setting the tone, raising the bar, and defining what great looks like - while still moving at the speed of culture.
The Difference You Will MakeWe're looking for someone who understands Instagram at a deep, almost instinctive level - not just how it works, but how to win at it.
You probably spend more time on the platform than anyone you know. You see patterns before they become trends, understand the signals behind the algorithm, and have a clear point of view on what makes content travel - and what makes it feel stale.
More than anything, you think like an editor. You have a vision and can articulate taste. You know what's worth saying, how to say it, and when. You understand pacing, sequencing, and how individual posts ladder up into a broader narrative.
You've likely played a meaningful role in shaping and growing an account, with a strong perspective on format, visual language, and storytelling. You understand the nuances of Reels, Carousels, Stories - and how each can be used to build a cohesive, evolving point of view for Airbnb
A Typical Day:- Air traffic control all content across social media to ensure everything works coherently together.
- Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
- Partner closely with internal teams and external creators to develop original content designed specifically for the platform
- Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
- Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
- Own accurate, timely publishing and real-time community engagement on Instagram
- Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output
Your Expertise:- Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
- Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
- Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
- Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
- Think in ideas and community, not just posts - shaping how content connects with audiences over time
- Can dive in with community development and management in a way that feels ownable and distinctive for our brand
- Spot cultural moments early and translate them into relevant, on-brand storytelling
- Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
- Thrive in fast-moving environments and are comfortable making decisions with imperfect information
Your Location:Due to the nature of this position, the successful applicant will need to be based in San Francisco, California to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
How We'll Take Care of You:Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range
$139,000-$163,000 USD
