Senior Salesforce Marketing Cloud Engineer

Pacific Life Insurance Company$167K — $204K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of hands-on Salesforce Marketing Cloud experience
  • Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder
  • Strong SQL development skills for complex audience creation
  • Experience with AMPscript, SSJS, Marketing Cloud APIs, and automation development
  • Proven experience designing and optimizing enterprise-scale marketing automation solutions
  • Strong understanding of data architecture and customer identity management
  • Exceptional communication skills for engaging business leaders and technical teams

Responsibilities

  • Lead architecture, design, development, and optimization of Salesforce Marketing Cloud solutions
  • Serve as trusted advisor to marketing leadership, shaping customer engagement strategies
  • Design and implement complex customer journeys and marketing automation processes
  • Build scalable integrations between Marketing Cloud, Salesforce CRM, and enterprise data platforms
  • Define technical standards and best practices for the Marketing Cloud platform
  • Collaborate with architects, data engineers, and product teams for enterprise marketing capabilities
  • Evaluate emerging Salesforce technologies for customer engagement and operational efficiency

Benefits

  • Comprehensive health coverage including Medical, Dental, and Vision
  • Generous paid time off options and holiday schedules
  • Paid Parental Leave and Adoption Assistance Program
  • Competitive 401k savings plan with company match
Full Job Description
Job Description:

We're actively seeking a talented Senior Salesforce Marketing Cloud Engineer working in our Newport Beach, CA office. Relocation assistance may be provided.

You will fill a new role on the Salesforce Center of Excellence team, working closely with marketing leadership and business stakeholders. This role will actively engage with strategic marketing managers, data analysts, and other members of the Salesforce Center of Excellence to shape customer engagement strategy and guide the Marketing Cloud roadmap.

How you'll help move us forward:

  • Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.


  • Serve as a trusted advisor to marketing leadership and business stakeholders, helping shape customer engagement strategies and technology roadmaps.


  • Design and implement sophisticated customer journeys, triggered communications, segmentation strategies, and marketing automation processes.


  • Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.


  • Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.


  • Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.


  • Evaluate emerging Salesforce technologies and recommend innovative solutions that improve customer engagement and operational efficiency.


  • Mentor developers, administrators, and technical team members while helping establish platform excellence across the organization.


The experience you will bring:

  • 7+ years of hands-on Salesforce Marketing Cloud experience.


  • Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.


  • Strong SQL development skills for complex audience creation and data management.


  • Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.


  • Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.


  • Strong understanding of data architecture, integration patterns, and customer identity management.


  • Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams.


  • Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM


What will make you stand out:

  • 10+ years of CRM, marketing technology, or related platform experience


  • Salesforce Data Cloud implementation experience.


  • Experience integrating Marketing Cloud with: Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft or other integration platforms


  • Salesforce Marketing Cloud Consultant and/or Developer certifications


  • Experience leading platform modernization or digital transformation initiatives.


  • Experience in financial services, insurance, or other regulated industries with complex compliance requirements


Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

$167,670.00 - $204,930.00

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

  • Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
  • Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
  • Paid Parental Leave as well as an Adoption Assistance Program
  • Competitive 401k savings plan with company match and an additional contribution regardless of participation


You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

What's life like at Pacific Life? Visit Instagram.com/lifeatpacificlife

About Pacific Life Insurance Company

Pacific Life Insurance Company Careers

There has never been a more opportune time to join the dynamic team at Pacific Life Insurance Company—a leader in the insurance industry known for its commitment to innovation, leadership, and professional growth.

Work You’ll Do

Join Pacific Life Insurance Company’s esteemed team to assist in pioneering efforts that drive the insurance industry forward. At the intersection of technology, industry expertise, and digital innovation, Pacific Life Insurance Company stands as a beacon of transformative solutions and services. Lead in a unique position in the marketplace, leveraging deep industry knowledge and a commitment to digital innovation to enhance client experiences and outcomes. Engage with a diverse global team of business and technology advisors, helping clients navigate through their challenges with cutting-edge solutions. Collaborate with dedicated professionals who are at the forefront of integrating technology and insurance services to deliver exceptional results.

Introducing the Pacific Life Insurance Company Professional Growth and Development Initiative

The initiative aims to build a leading advisory team to guide some of the most well-known companies through their transformation journeys, utilizing innovative insurance solutions.

Do Innovative Work

Be part of a team that is not just the largest but the most knowledgeable in the insurance sector, with a focus on delivering targeted solutions through a depth and breadth of consulting experience that is unmatched.

Drive Innovation and Leadership

Work on a wide range of projects that harness the capabilities of Pacific Life Insurance Company’s robust technological and service-oriented frameworks.

Future-Proof Your Career

Advance your career with Pacific Life Insurance Company, where the opportunities for growth are vast, supported by comprehensive training, development, and certification programs.

Explore Job Opportunities and Internships

Discover various job opportunities and internship positions that allow you to bring your skills and passion to a team that values innovation and leadership. Pacific Life Insurance Company is committed to fostering a culture of diversity and inclusion, providing a platform for professional development and personal growth.

The Pacific Life Insurance Company Employment Experience

With a commitment to diversity training and a culture that promotes networking and professional growth, Pacific Life Insurance Company helps team members thrive in a supportive and dynamic environment. Clients and employees alike look to Pacific Life Insurance Company for leadership in creating industry-leading solutions that promote growth and innovation.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Pacific Life Insurance Company seeks passionate, curious, creative, and solution-driven team players.

SEARCH PACIFIC LIFE INSURANCE COMPANY JOBS

Keep Up to Date

Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Pacific Life Insurance Company.

READ CAREERS BLOG

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