SUMMARY About the Role - Senior Sales Manager Salary Range: $80,000~$95,000 The Senior Sales Manager is a seasoned hospitality sales professional responsible for driving significant group and catering revenue through strategic account management, business development, and market leadership. This role oversees a portfolio of key accounts and high-value prospects, while identifying new business opportunities that align with the hotel's revenue objectives.
The Senior Sales Manager serves as a trusted advisor to clients and a key contributor to the Sales & Marketing leadership team. This position requires a strong understanding of luxury hospitality, market trends, revenue strategies, and customer relationship management. The role is accountable for achieving individual sales goals, contributing to overall team performance, and mentoring junior sales professionals when appropriate.
Sales goals will be established in collaboration with the Director of Sales & Marketing and Hyatt Regional Sales Leadership based on budgeted and forecasted revenue targets.
Key Responsibilities - Develop and execute strategic sales plans to maximize group room revenue, event revenue, and market share.
- Manage and grow a portfolio of key accounts, maintaining strong relationships with corporate, association, entertainment, and luxury travel clients.
- Identify, solicit, and secure new business opportunities through proactive prospecting and networking.
- Collaborate with Hyatt Global Sales, Convention & Visitors Bureaus, and industry partners to drive business to Park Hyatt Toronto.
- Lead complex negotiations and contract discussions for high-value opportunities.
- Conduct sales calls, client entertainment, site inspections, FAM trips, trade shows, and industry events.
- Analyze market trends, competitive activity, and customer needs to develop effective sales strategies.
- Ensure seamless turnover of contracted business to operations teams while maintaining client engagement throughout the customer journey.
- Drive customer loyalty and repeat business through exceptional service and relationship management.
- Prepare and present revenue forecasts, business plans, and account strategies to Sales leadership.
- Support and mentor less experienced sales team members, sharing best practices and industry knowledge.
- Travel as required to support business development initiatives and key customer relationships.
