Position SummaryRole and ResponsibilitiesSamsung has developed a proprietary ad platform that leverages unique first party TV data to help brands connect audiences while explore content across desktop, mobile, tablets and our SMART TVs. The Samsung Ad Platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.
We are currently looking for a talented Sr. Sales Executive, focused on our owned and operated inventory and audience extension, an individual that is a motivated self-starter responsible for building and growing relationships with the top marketers and their agencies. The individual should have a passion for TV driven data and have a pulse for new multi-channel advertising technology. They must possess deep audience targeting expertise; and have previously worked with cross-device targeting with a focus on programmatic sales.
This individual should have an existing client base and strong agency experience, including key senior level contacts. This Sr. Sales Executive must be able to think strategically, anticipate how buying decisions are made, uncover the business needs of key clients and have a proven ability to close deals. They must be well versed in programmatic buying and selling with DSP and SSP expertise. Additionally, this executive will be the consummate team-player and have the ability to work collaboratively across the sales organization within a fluid and fast paced environment. This position will carry an annual revenue goal and a core focus.
Your ability to interact with top advertisers and their ad agencies will be important as you will use your networking and prospecting skills to identify, develop and manage new accounts that will complement our existing client roster and help you reach your revenue targets.
As an individual contributor, you'll be supported by our world class ad operations team and will benefit from working with a leadership team that is chartering our explosive growth.
Essential Duties & Responsibilities:- Develop high-level relationships with your customers and serve as a trusted consultant to optimize their advertising growth.
- Create mid-term and long-term agency plan to grow the advertising business both via direct and programmatic opportunities for our Smart TV platform business.
- Work with agencies and brands to integrate the Smart TV platform into their media mix.
- Be the voice of the customer and communicate market trends and industry shifts, including implications to our products teams.
- Act as an internal champion for proposed Smart TV advertising strategy across other key Samsung stakeholders.
- Understand Samsung's TV Data, products and measurement tools to help build relevant advertising solutions for our advertisers
- Understand and learn about the CTV/OTT industry and competitive environment including knowledge of competitive product offerings
Background/Experience Required:- Bachelor's degree with up to 8+ years of overall sales experience with extensive experience in new business development for traditional TV as well as programmatic media advertising, including CTV, OLV and data activation (minimum 5-7 years)
- A solid understanding of advertising industry's issues and interest to advancing Smart TV's forward-looking strategies within the marketplace
- Strong track record of high-level negotiation with established relationships within the advertising industry
- Successful internal and external relationship management
- Ability to interact with agencies, advertisers, DSP and Data partners as well as experience presenting virtually and in-person (willingness to travel)
- Experience working in both entrepreneurial and established corporate cultures
- Demonstrated ability to consistently drive deals to closure in a new business environment while retaining and growing revenue from existing partners
- Excellent written and verbal communication skills, strong attention to detail, and good follow-through
Skills and QualificationsThe salary range for this role is expected to be between $145,000 and $185,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
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