Citigroup, Inc

Senior Programmatic Media Manager - Citi Commerce

Citigroup, Inc • $129K — $194K *
New York, NY 10025Hybrid
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6-10 years in Ad Operations, Programmatic, or Campaign Management within a related environment
  • Proficient in managing accurate and timely campaign launches
  • Skilled in optimizing delivery and pacing performance
  • Experience with managing operational workflows and playbooks
  • Strong background in campaign reporting and performance insights
  • Knowledge in inventory utilization and yield optimization

Responsibilities

  • Execute comprehensive campaign operations from setup to delivery
  • Manage the campaign lifecycle ensuring performance alignment
  • Monitor pacing and troubleshoot delivery issues proactively
  • Support inventory management across owned properties for effectiveness
  • Activate audience segments using first-party data
  • Collaborate with Sales, Planning, and Product teams to achieve advertiser goals
  • Identify and resolve operational challenges promptly
  • Contribute to developing and standardizing ad operations processes
  • Evaluate new tools for improved campaign execution
  • Deliver performance insights and reporting to internal stakeholders

Benefits

  • Medical, dental & vision coverage
  • 401(k) retirement plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off including vacation, sick leave, and holidays
Full Job Description
The Senior Programmatic Media Manager will play a critical role in executing and scaling Citi Commerce operations, reporting directly to the Programmatic Media Group Manager. This individual will own campaign execution excellence, drive process rigor, and help build the operational foundation required to support rapid growth across Citi's commerce media platform.

This role is ideal for a hands-on operator who thrives in fast-moving environments, brings deep technical ad ops expertise, and is eager to help shape best practices in a build-from-scratch organization.

Responsibilities:
  • Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
  • Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
  • Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
  • Support inventory management across Citi-owned and operated properties, ensuring effective utilization
  • Activate and manage audience segments using Citi first-party data and partner platforms
  • Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
  • Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
  • Contribute to the development and standardization of ad operations processes and workflows
  • Evaluate and adopt new tools and technologies to improve campaign execution and scalability
  • Deliver clear reporting and insights on campaign performance to internal stakeholders
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


Qualifications:
  • 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
  • Experience managing campaign launches and executions in an accurate and timely manner
  • Experience optimizing campaign delivery and pacing performance
  • Experience managing operational playbooks and standardized workflows
  • Experience generating campaign reporting outputs and performance insights
  • Experience inputting into inventory utilization and yield optimization


Education:
  • Bachelor's/University degree, Master's degree preferred (Highly preferred Bachelor's degree in Business, Marketing, or related field)


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Required Skills & Expertise
  • Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
  • Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
  • Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
  • Solid understanding of digital media measurement frameworks and KPIs
  • Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
  • Strong analytical and problem-solving skills, with a proactive approach to issue resolution
  • Ability to manage multiple campaigns and priorities in a fast-paced environment
  • Effective cross-functional collaboration and communication skills


Why Join Citi Commerce

This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You'll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution-helping connect media exposure to real purchase behavior at scale.

Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jun 09, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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