Microsoft

Senior Product Marketing Manager

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Education, Government & Non-Profit
Less than 5 years of experience
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Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field with 3+ years experience in business, or Bachelor's Degree with 5+ years experience in product marketing
  • Demonstrated success in product marketing, product management, and go-to-market strategy
  • 6+ years of product marketing experience, including market strategy and content leadership
  • Experience defining market strategy and category narratives in complex organizations, preferably in AI or cloud
  • Professional experience in go-to-market strategy for regulated industries like Government or Defense
  • Ability to influence senior leaders and drive strategic outcomes across cross-functional teams.

Responsibilities

  • Shape Microsoft's Government AI market strategy by analyzing customer, competitive, regulatory, and technology trends
  • Develop Microsoft's Government AI narrative framework to align product messaging and executive engagement
  • Craft audience engagement strategies targeting diverse Government stakeholders to enhance preference and business growth
  • Lead the go-to-market strategy for Government AI, ensuring alignment across multiple internal teams
  • Build alignment among various teams to shape and execute Microsoft's approach to Government AI
  • Establish success metrics and utilize insights to enhance market performance and business growth.

Benefits

  • Access to a range of employee benefits including medical, dental, and vision coverage
  • Opportunities for professional development and continuous learning
  • Work in an inclusive environment with diverse teams
  • Flexibility in work arrangements and potential for remote work options
  • Participation in employee stock purchase plan and retirement savings programs.
Full Job Description
Overview

We are seeking a Sr. Product Marketing Manager to define and drive Microsoft's Government AI marketing strategy, narrative, and growth priorities, shaping how Microsoft brings innovative AI capabilities to Government organizations worldwide. This role sits at the intersection of AI innovation, industry strategy, and executive influence, helping define how Microsoft leads the Government AI market globally. This role is for a strategic marketer, category builder, and bold storyteller who can put themselves in the shoes of Government leaders, translate complex capabilities into clear and compelling narratives, and create the moments that drive understanding, preference, and adoption. The ideal candidate brings familiarity with how business and technical decision-makers in Government evaluate, select, and adopt AI solutions and knows how to build the messaging, assets, and experiences that move them. This role is especially critical as governments look to AI to deliver better outcomes for citizens, agencies, and national security stakeholders in an era of rapid change.

Responsibilities
  • StrategicMarketLeadership&Foresight: Shape Microsoft's Government AI market positioning strategy by synthesizing customer, competitive, regulatory, and technology trends into differentiated growth opportunities, investment recommendations, long-term category leadership priorities, and strategic guidance that influences product and go-to-market decision.
  • Narrative&SolutionsLeadership: Define Microsoft's Government AI narrative architecture and the solution and mission scenario storylines that bring it to life, establishing the messaging framework that aligns product, field, partner, analyst, and executive engagement, and articulating how AI transforms mission and program outcomes for Government agencies.
  • Audience&InfluenceStrategy: Define audience engagement strategies across executive, business, technical, and mission stakeholders, ensuring Microsoft shows up with a differentiated Government AI story across the moments and channels that matter most to accelerate customer engagement, preference, and measurable business growth.
  • Go-to-MarketLeadership: Define and orchestrate Microsoft's Government AI go-to-market strategy across product, sales, field, industry, communications, analyst relations, and partner organizations, driving alignment on launch moments, customer evidence, field readiness, and measurable business outcomes.
  • Executive&Cross-CompanyInfluence: Build alignment across Product, Engineering, Industry, Sales, Communications, Analyst Relations, and Partner leadership teams to shape Microsoft's point of view on Government AI and mission transformation, and drive execution against shared business priorities.
  • BusinessImpact&PerformanceOptimization: Define success metrics and leverage data driven insights to evaluate market performance, customer adoption, field engagement, and business impact, using those signals to refine strategy, prioritize investments, and maximize growth opportunities.


Qualifications

Required/minimum qualifications
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing
    • OR equivalent experience.

Other Requirements
  • Citizenship & Citizenship Verification: This role will require access to information that is controlled for export under U.S. export control regulations, potentially under the International Traffic in Arms Regulations or the Export Administration Regulations. As a condition of employment, the successful candidate will be required to provide proof of citizenship, U.S. permanent residency or other protected status under 8 U.S.C. a7 1324b(a)(3) for assessment of eligibility to access the export-controlled information. To meet this legal requirement, citizenship will be verified via a valid passport.

Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing
    • OR equivalent experience.
  • Demonstrated track record of success in product marketing, product management, and GTM strategy and execution
  • 6+ years' experience in product marketing, including market strategy, narrative development, go-to-market execution, and content strategy leadership.
  • Demonstrated experience defining market strategy and category narratives and influencing investment or go-to-market priorities across complex cross-functional organizations, ideally for AI, cloud, security, or data platforms.
  • Professional experience leading industry go-to-market strategy and developing industry narratives that drive measurable business outcomes.
  • Experience marketing AI, cloud, security, data, or mission-critical technology solutions to Government, Public Sector, Defense, Intelligence, or other highly regulated industries.
  • Experience influencing senior leaders and executive stakeholders across engineering, product, sales, marketing, and partner organizations to drive strategic outcomes.


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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