Senior Enterprise Marketing Manager, Base

Coinbase Careers Page • $170K — $200K *

US-AnywhereRemote in United States

Finance & Insurance

5 - 7 years of experience

Today

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Job Overview by Ladders

Qualifications

6+ years in product marketing or go-to-market roles focused on B2B/enterprise outcomes, especially in crypto and financial markets.
Demonstrated success in end-to-end GTM strategy and product launches with measurable results in adoption or revenue.
Deep understanding of onchain financial mechanisms like trading, lending, and tokenization; ability to collaborate effectively with Product and Engineering teams.
Experience leading cross-functional teams in dynamic startup environments, translating strategies into actionable plans.
Background in marketing to regulated financial institutions, understanding compliance and regulatory frameworks.
Skilled in leveraging generative AI while ensuring quality outputs with human oversight.

Responsibilities

Own the enterprise go-to-market roadmap for Base's financial markets, focusing on institutional positioning and messaging.
Develop a repeatable proof engine to create case studies, sales collateral, and video content for high-priority customer profiles.
Lead cross-functional product launches, translating complex features into accessible narratives for enterprise clients.
Conduct competitive analysis and gather market intelligence, integrating enterprise customer insights into product development.
Define key performance metrics, ensure accurate reporting, and optimize strategies to drive adoption and pipeline growth.
Shape and mentor the enterprise marketing function, guiding junior Product Marketing Managers as the team grows.

Benefits

Comprehensive medical, dental, and vision coverage.
401(k) retirement plan options with company matching.
Equity participation for long-term employees.
Opportunities for professional development and continuous learning.

Full Job Description

We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.

What you'll do:

Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Required Skills and Experience:

6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765-$200,900 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

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Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

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