Microsoft

Senior Product Marketing Manager

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Enterprise Technology
Less than 5 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Master's or Bachelor's degree in Marketing, Computer Science, Business or related field with substantial experience in business.
  • 3+ years experience for Master's degree holders or 5+ years for Bachelor's degree holders in a relevant field.
  • Expertise in marketing strategy and execution, specifically focused on product marketing for ISVs.
  • Strong analytical skills with experience using data to inform decisions and strategies.
  • Experience working collaboratively on multi-disciplinary teams.

Responsibilities

  • Develop and implement strategy to scale ISV engagement with Windows AI platform.
  • Collaborate with ISV programs from hardware vendors to establish a continuous Windows ISV initiative.
  • Conduct market research to gather insights and manage an ISV & Developer Advisory Board for product feedback.
  • Create and lead storytelling initiatives and demos to highlight third-party application capabilities.
  • Establish and manage marketing campaigns that showcase ISV differentiators and collaborate with PR for press releases.
  • Execute strategies to enhance Arm app compatibility and drive adoption among diverse ISV cohorts.
  • Promote Windows business and brand internally to enhance understanding of customer needs.

Benefits

  • Comprehensive health and wellness plans.
  • Generous paid time off and parental leave policies.
  • Opportunities for professional development and further education.
  • Flexible work arrangements to support work-life balance.
Full Job Description
Overview

Windows is making significant strides in AI. We introduced a new category of PCs, Copilot+ PCs. These are the fastest, most intelligent Windows PCs ever built. Windows is used by more than 1.4B people around the world and developers and ISVs (Independent Software Vendors) are critical to shaping the software experiences for this massive user base across Windows including Copilot+ PCs. We are looking for an experienced customer obsessed product marketer who has worked in a complex, matrixed environment with influential internal and external partners. In this role, you will have the unique opportunity to work on cutting-edge AI and partner with top-end ISVs to bring their AI experiences to life on various Windows silicon including NPUs (Neural Processing Units) on Copilot+ PCs. You will be responsible for ISV segmentation, creation and delivery of value propositions and product pitches to ISVs. You will drive ISV enablement and build the pipeline for long tail ISVs building on the platform, scale adoption of local AI and agentic platform on Windows and develop 3P ISV marketing strategy. You will also be responsible for further accelerating the Arm App compatibility strategy and execution, spanning multiple cohorts. Developers/ISVs are the lifeblood of our ecosystem. The ideal candidate cares about developers, their growth on the Windows platform and has a knack for storytelling for consumers. The ideal candidate is skilled at balancing 3P ISV expectations with an evolving product roadmap and internal stakeholder alignment. Collaboration is vital. You will be an expert at cross-functional partnership, earning the trust of partners in Engineering, Marketing, Business Development and external partners.

Responsibilities

  • Build the strategy and execution plan to scale the long tail of ISVs buildingon various silicon, including ISV segmentation, prioritization and driving adoption of Windows AI & Agentic platform with compelling value props and pitch decks.
  • Partner with multiple Independent Hardware Vendors' ISV programs and join forces to launch a unified and always on Windows ISV program.
  • Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board - a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
  • Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
  • Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
  • Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps
  • Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft .
  • Embody our Culture & Values


Qualifications

Required/minimum qualifications

  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR equivalent experience.


Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR equivalent experience.
  • Experience using data and metrics to drive improvements
  • Experience working on a multi-disciplinary team


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Join Microsoft today and be part of a company that values innovation, leadership, and diversity in its workforce. As a global leader in technology and digital transformation, Microsoft offers unparalleled job opportunities that propel your career to new heights.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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