OverviewMicrosoft 365 Copilot is transforming how small and medium businesses work, bringing AI-powered assistance into the tools millions of customers rely on every day. Microsoft 365 Business is how a large share of those customers buy productivity, and attaching and accelerating Copilot across that base is one of our most significant growth opportunities in the Unmanaged segment.
We are looking for a
Senior Product Marketing Manager to lead growth strategy for Microsoft 365 Business plus Copilot. In this role, you will drive how we package and message our strategy across Microsoft 365, Copilot, Connectors, and Agents, develop a deep understanding of SMB customer needs and buying behavior, and drive the product evolution required to meet those use cases.
You will work closely with product, engineering, growth, go-to-market, ecommerce, and partner teams to identify the most promising opportunities, test new approaches, and scale the strategies that deliver results. This is an opportunity for a strategic and action-oriented product marketer to shape an emerging growth motion, influence product and marketing strategy, and help more customers realize the full value of Microsoft 365 and Copilot.
ResponsibilitiesResponsibilities- Own the product-marketing strategy for accelerating Microsoft 365 Business + Copilot attach and growth across the Unmanaged segment.
- Build and optimize the messaging/positioning and narrative across Microsoft 365, Copilot, Connectors, and Agents, and align it across product, marketing, and channel.
- Partner with engineering to drive the product evolution required to support SMB use cases.
- Serve as the PMM arm for competitive initiatives, including Claude compete: ISV co-marketing, social proof, and targeted content.
- Design, run, and read out test-and-learn experiments that accelerate BSKU + Copilot growth through partner and self-serve motions, and iterate quickly on what works.
- Turn product and usage data into targeted marketing plays, and instrument attach, conversion, and seat growth so results are measurable.
- Represent PMM in cross-org planning and drive end-to-end coordination across stakeholder groups.
- Document winning plays as repeatable playbooks and hand them off to the PLG, GTM, and channel engines that scale them.
- Collaborate with the SME&C Growth Team across the SMB Copilot journey - acquisition, engagement and upsell, purchase and fulfillment, and adoption.
QualificationsRequired/minimum qualifications- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience.
Additional or preferred qualifications- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR equivalent experience.
- 6+ years of experience in product marketing, growth marketing, or product-led growth, or equivalent, ideally in subscription, self-serve, or SMB software motions.
- Track record of driving packaging, attach, or conversion strategies and measurable seat or revenue growth.
- Experimentation mindset - comfortable designing tests, reading data, and iterating fast.
- Excellent cross-functional collaboration across product, engineering, go-to-market, and channel or partner teams.
- Storytelling in writing and in person, including the ability to compose crisp messaging and packaging narratives.
- Experience in SMB, unmanaged, or self-serve segments, and with channel and partner ecosystems such as distributors and resellers.
- Familiarity with Copilot, Microsoft 365, or comparable AI and productivity products, and with SMB packaging and competitive positioning.
- Experience partnering with engineering and using product-usage signals to drive marketing.
- Comfort operating in ambiguity in an incubation or zero-to-one environment.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
